Manager -Marketing

3 weeks ago

Gurgaon, Haryana, India American Express Full time

Description - Internal

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Make your mark on one of the most iconic global brands.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

The Digital Credit Marketing (DCM) Team is responsible for increasing effectiveness and efficiency of global collections efforts for American Express by expanding and optimizing digital communications. This team consists of marketing, collections and servicing experts who each bring a unique perspective and skillset aimed at driving innovation and challenging the status quo. Our mandate is to deliver a best-in-class digital debt resolution experience for our Cardmembers, ensuring they continue to receive support and backing from American Express, especially in times of need. The team has recently expanded its scope beyond credit & collections with a mandate to replicate digitization success in other servicing functions such as Credit Risk, Fraud and New Accounts.

The Manager, Digital Credit Marketing will own the development and optimization of communications aimed at cardmembers during critical servicing moments and will work closely with cross-functional partners to drive increased digital response rates, expansion of treatments and other outcomes. This will include assessing the performance of current communications, developing test and learn agendas with hypotheses to optimize performance, overseeing creative strategy and development, and partnering with Strategy, Risk, Compliance and Tech partners for market launch. This role is ideal for a growth-oriented person who prioritizes learning, is detail-oriented, and is comfortable working with and defining new processes.

Job Responsibilities

Develop and execute Digital Credit Marketing communications roadmap in partnership with key strategy stakeholders across channels, including email, SMS, web, mobile and push channels. Create and execute test-and-learn plans to optimize communications based on data driven observations and hypotheses Work with creative agency partners to develop communications content that supports marketing strategy and programs Monitor and report on performance of digital marketing communications to senior leadership Develop and disseminate best practices for digital credit communications, serving as a subject matter expert for your assigned area of communications Leverage data and insights to identify strategic opportunities to effectively engage with cardmembers Understand relevant customer mindset and effectively address key needs by delivering an optimal user experience across appropriate digital channels Assess the competitive landscape to inform areas of opportunity for marketing communications

Minimum Qualifications

4+ years digital marketing experience Location : Gurgaon (New campus) Expertise in digital marketing principles including A/B testing, funnel optimization and personalization Strong relationship building skills and the ability to collaborate, influence, and work effectively across multiple cross-functional partners Track record of developing and implementing strategic and creative solutions to business problems with a customer-first mindset, rooted in data driven insights Proven project management and problem solving skills Strong proficiency in Excel and PowerPoint

Preferred Qualifications

Bachelor's Degree, MBA preferred Experience with email channel

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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