Marketing Manager
1 week ago
About Our Client
Our client is a leading FMCG food start-up in India that has grown immensely in the last few years. They are now going global and growing their footprint further. They are looking for someone to lead the brand and marketing strategy for their portfolio.
Job Description
The incumbent would report into the Founder and be responsible to:
● Develop product positioning and messaging that resonates with customers and differentiates our
organization in the market
● Spearhead the execution of marketing campaigns, including test and control group segmentation,
testing, tracking, results reporting, analyses, and recommendations
● Manage conception, development, and implementation of marketing plans and strategy, product
concepts, and promotional programs to drive customer interest and sales
● Collaborate with business teams to uncover insights for developing marketing and branding
strategies for existing and new products
● Identify short- and long-term scheduling and resource needs, including development and
management of annual marketing budget, profit-and-loss projections, and expenditures
● Understand key performance metrics and tracking tools for market research, forecasts, competitor
analysis, campaign results, and consumer trends and translate results into actionable insights for
the marketing team
● Measurability & projection for the marketing campaigns
The Successful Applicant
The successful candidate should:
1. Have 5+ years of experience in brand management and marketing from organizations in the consumer sector
2. Be an MBA from a college of repute
3. Have an analytical and a entrepreneurial bent of mind
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