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Performance Marketing Manager
1 week ago
UpGrad is a leading online higher education company providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry.
With a mission to create immersive learning experiences, UpGrad has expanded its footprint globally, offering courses in various domains to students and professionals worldwide.
We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team.Key Responsibilities:
- Develop, implement, and manage performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.
- Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.
- Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.
- Monitor and analyse campaign performance metrics, providing detailed reports and insights to senior management.
- Manage the performance marketing budget, ensuring effective allocation and expenditure to meet campaign objectives.
- Coordinate with international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.
- Manage the performance team and their KRA's
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
- 5-10 years of experience in performance marketing, with a strong emphasis on international campaigns.
- Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.
- Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.
- Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.
- Experience in budget management and strategic planning.
- Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
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