Product Marketing Manager
1 week ago
We are dedicated to empowering the next billion users and democratizing the creation and unlocking of value on the Internet.
With human interactions at the core, our technology acts as an enabler to unlock new opportunities for all Internet users, not the privileged few.
Our portfolio includes a range of innovative products, including an open world - immersive platform to help creators craft immersive environments and assets, and a work in progress immersive realm.
We are inching towards our vision of creating a complete photorealistic virtual world with complete design freedom and autonomy to artists & developers.
Who We Are:
We are building a trust based, people centric Company with focus on Users.
Our team is proud to be building towards 'Made-in-India', building inclusive & compliant products for everyone in the community.
We believe that People are core of our business, they build, they collaborate, they innovate, and they surprise themselves by becoming best version of themselves.
Role:
Product Marketing Manager- Blockchain/ Web 3.0
Location:
WFO - Noida / Mumbai
As a Product Marketing Lead, you will spearhead growth and adoption of our native Blockchain solution.
You deeply understand the new age target audience's everyday challenges and can succinctly explain how the product helps solve customer problems.
Through close collaborations with developers, marketing team, and business teams, you will shape effective marketing content, generate demand and drive community growth.
Key ResponsibilitiesStrategy Development:
Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.
Market Expansion:
Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint.
Stay informed about industry trends, competitive landscape, and emerging technologies in the blockchain space.
Customer Acquisition:
Develop innovative tactics to drive lead generation, paid marketing, referral, and advertising programs.
Customer Segmentation:
Conduct research to identify and understand key customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
Product Led Onboarding:
Desig n and Optimize product led onboarding experiences for B2 G/ B2 B customers, leveraging self-service resources, tutorials, and in-house product guidelines.
QualificationsAround 4-6 years' experience in Product Marketing with fast paced B2 B SAAS/ tech Start-Ups, preferably in a Blockchain or a web 3.
0 Product companyStrong understanding of product-led growth principles and methodologies
Deep understanding of market trends and product lifecycles
Preferable experience in Blockchain/ Protocols and their application layers.
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