Product Marketing Manager

1 week ago


Delhi, Delhi, India Ishan Technologies Full time

Job Title:

Product Marketing ManagerResponsibilities:Collaborate closely with the engineering team to create compelling product messaging, collaterals and create impactful presentation decks that effectively communicate product features, benefits, and value propositions.

Plan, develop, and execute customer outreach email campaigns to promote new products, updates, and features. Regularly update and create sales collaterals and case study documentsProactive and self-motivated to understand and self-learn on new solutions and productsCreate customer capability decks and curated customer presentationsKey Performance Indicators (KPIs):Product Messaging and

Deck Creation:
Measure the effectiveness of product messaging and presentation decks in conveying product value and driving understanding among internal stakeholders and external audiences

Customer Outreach Communication:
Monitor the performance of customer outreach email campaigns in terms of open rates, click-through rates, conversion rates, and overall engagement to assess effectiveness and optimize messaging strategies

Product-Wise Demand Generation:
Create compelling messaging that drive demand generation, monitor analyze performance with Demand generation manager

Qualifications:
Bachelors degree in Marketing, Business Administration, or related field. MBA preferred.3-4 years of experience in product marketing, preferably in a technology company.
Onsite job requirement.
Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
Product marketing certification would be an added advantage.
Strong project management skills with the ability to prioritize tasks and meet deadlines.
Demonstrated ability to work cross-functionally with engineering, sales, and other teams to achieve business objectives.

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