Product Marketing Manager

2 weeks ago


Delhi, Delhi, India EdgeVerve Full time

About EdgeVerve (Product based company of Infosys)

We transform the way businesses operate for the better. Empowering our clients to drive innovation in business models and achieve remarkable efficiency with cutting-edge digital platforms. Our digital solutions enable clients to harness the power of a connected enterprise, unlocking human potential, shaping seamless customer experiences, and leveraging value networks.

Job Description:

  • Comprehend the market landscape and collaborate with product management, leadership, marketing, and sales teams to formulate positioning, value proposition, differentiation, and utility for EdgeVerve products.
  • Dive deep into EdgeVerve products and features to develop comprehensive product messaging, narratives, value propositions, and various content types such as brochures, videos, case studies, demos, and sales content to support marketing and sales activities.
  • Influence the Product Roadmap based on market changes and customer purchasing behaviors.
  • Analyze customer utilization of products, identify new opportunities, and understand buyer personas in target client segments.
  • Support the business strategy by penetrating strategic client segments and execute multi-channel marketing programs in collaboration with the regional marketing team.
  • Create thought leadership initiatives to boost brand visibility in the IDP platform space and industry verticals.
  • Collaborate with the analyst relations team to establish an engagement program for better mindshare and appropriate ratings.

Represent products at both external and internal venues.

Knowledge/Skills Required:

  • Experience in driving activities like GTM campaigns, Analyst relations, Product launches, and Sales enablement.
  • Ability to develop a strategic outlook and influence at senior levels.
  • Effective communication in various formats with full proficiency in English.
  • Thorough understanding of content-led brand development principles, frameworks, techniques, and best practices.
  • Capability to present engaging and relevant stories that highlight the core solution value proposition.

Ability to foster collaborative partnerships:

Collaborate with internal and external stakeholders to implement an effective product marketing strategy.



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