Social Listening

7 days ago


Hyderabad, Telangana, India PepsiCo Full time
Overview


PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.

We are designed to enable powerful,

HUMAN AND CULTURAL INSIGHTS
that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY...The role will be critical to increase the impact and efficiency of this Capability by

facilitating knowledge sharing and expertise

across GBS and PepsiCo regions

, executing ad-hoc projects by using all sources of information available in the program

and supporting to create compelling stories putting together BIG and THICK data.
Responsibilities

Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way

This expertise will include:
Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sourcesAvailable tools to analyze consumer trends from market manifestations based on Big DataTrendscope


to identity and analyze Food and Beverage trendsto produce inspiring Springboards about territories and platforms based on digital conversationsSocial Listening - SprinklrExecution of research projects with quality and depth of deliverables with low/no support from external vendors.

Ensuring to "tell the story" in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal.

The analyst will be the responsible for producing complete analysis and "one page summary" for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.

Key tasks:
E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results.
Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a "Social Listening brief'Ensure highest level of data quality and validationContribute to building this new Capability and the VisionElevate and infuse culture of Social Listening in the organizationLeverage the scale of PEP's Social Listening capabilities to bring this expertise to PepsiCoDesign and develop the range of projects we can tackle with Social ListeningWork closely with other Global Insights team members to lift and shift internal best practicesStakeholder ManagementManage relationship with stakeholders, requestors and end service usersAddress any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions takenLead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projectsEducate senior end users on ways of working, processes and tasks related to Social Listening functioningQualifications

Social Listening Expertise

with a heavy focus on Insights vs Reportingof experience


at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituenciesVery comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.

Experience in custom

qualitative (preferred)

and

quantitative

consumer research.
Understanding of

Brand and Innovation strategy

process and Insights' critical roles at each stage.
Experience in working on

Trends and Foresight project

g. Pre and Post COVID impact, consumer trend changes, etc.
Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
CommunicationDemonstrated skills with written communication – especially in PowerPoint and emailStrong verbal and written communication –


EnglishElevated ability to train others on Insights analyticsOrganizational SavvyAble to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educatedGlobal savvy to work across cultures and time zonesProject ManagementHighly analytical, motivated, decisive with excellent project management skills.

Proven experience of planning and conducting research projects achieving goals and objectivesOrganized:
Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs.

ExecutionDemonstrated ability to manage projects and overcome challengesAbility to influence local insights partners in their ways of workingSelf-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.

Ability to run consumer research analyses alone by leveraging various available data sourcesAbility to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)
  • Social Listening

    7 days ago


    Hyderabad, Telangana, India PepsiCo Full time

    Main PurposeIn a few sentences, describe the main objective, purpose and scope of the role.PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.The role will be critical to increase the impact and efficiency of this Capability by facilitating...

  • Social Listening

    7 days ago


    Hyderabad, Telangana, India PepsiCo Full time

    Overview PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE...

  • Social Media Intern

    7 days ago


    Hyderabad, Telangana, India TOTELY INDIA PVT LTD Full time

    Pursuing Graduation or Post Graduation in Digital Marketing/Social Media Marketing specifically in B2B social media marketing or content development.Knowledge of using social media management tools Passion for social media and proficiency with Linkedin and knowledge of other social media platforms and social media management toolsKey job...


  • Hyderabad, Telangana, India DAZN Full time

    Job Title: Social Media Support AgentLocation: Hyderabad, IndiaSchedule: Full-Time, PermanentTeam: Customer ServiceDepartment: OperationsWhat's your new role about?:Join the brand that's revolutionising sports entertainmentShape world-class customer service while working among a team of social media enthusiasts. DAZNislooking for a Social Media Agent to...


  • Hyderabad, Telangana, India Earlyblocks Full time

    Key responsibilities:Manage social media marketing campaigns and day-to-day activitiesDevelop relevant content topics and design posts to reach the company's target customers.Create, curate, and manage all published content on Facebook, Instagram, LinkedIn, and YoutubeMonitor, listen, and respond to users in a "Social" way while cultivating leads and...


  • Hyderabad, Telangana, India ADCI HYD 13 SEZ Full time

    We are VOD (Voice of Drivers) team which is one of the most important and integral part of Worldwide Flex DP Insights & Experience (WW DPIX) team with a vision to improve the experience of DPs and make their journey friction-less. VOD team is looking for a creative, analytical, dynamic and experienced Investigation Specialist to join us and help improve DP...


  • Hyderabad, Telangana, India Coinbase Full time

    At Coinbase, our mission is to increase economic freedom around the world, and we couldn't do this without hiring the best people. We're a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they're trading, storing, staking or using crypto. Know those people who always...


  • Hyderabad, Telangana, India Seven Consultancy Full time

    JOB DETAILS 1) Win new business and achieve agreed revenue targets2) Write compelling business proposals3) Pitch business proposals to clients, negotiate and close sales4) Successfully manage the sales process from lead generation to conversion5) Attend appropriate events and conferences, acting as the perfect agency ambassador while networking6) Generate...

  • Executive Manager

    7 days ago


    Hyderabad, Telangana, India PepsiCo Full time

    Overview PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE...


  • Hyderabad, Telangana, India DAZN Full time

    Job Title: Subject Matter Expert Social Media Customer ServiceLocation: Hyderabad, IndiaSchedule: Full-Time, PermanentTeam: Customer ServiceDepartment: OperationsWhat's your new role about?:Join the brand that's revolutionising sports entertainment Shape worldclass customer service while working among a team of social media enthusiasts. DAZNislooking for a...

  • Teacher - Telugu

    7 days ago


    Hyderabad, Telangana, India Sancta Maria Full time

    DescriptionPosition: Teacher - TeluguDivision: Primary SchoolEssential: MA Telugu/B.Ed. or equivalent qualification 02 years of teaching experience in an institution with a Cambridge/IB curriculum Proficiency in spoken and written language Show professionalism in all manners of speech, dress, behaviour, and social media CommunicationDesirable: Understanding...

  • Inside Sales

    7 days ago


    Hyderabad, Telangana, India Nexivo Consulting Pvt Ltd Full time

    Establishing first contact and promote the product. Penetrate, prospect, qualify and schedule wellqualified demonstrations with key decisionmakers within targeted companies/regions Source leads through Social Media platforms Respond to the leads on time and offer best solutions Understanding customer needs and requirements Routing qualified opportunities...


  • Hyderabad, Telangana, India Zyoin Group Full time

    Experience : 2 to 4 yearsKey Responsibilities:Developing a good understanding of client companies, their industry, what they do, and their work culture and environment.Create an inspiring team environment with an open communication cultureAdvertising vacancies by drafting and placing adverts in a wide range of media, for example, newspapers, websites, and...

  • Executive – Sales

    7 days ago


    Hyderabad, Telangana, India Paradise Placement Consultancy Full time

    Job Description: Qualification: Graduate / MBA MarketingExperience: 4 Years + experience in sales. Relevant exp must be 2 to 4 Years in real estate.Work location: Uppal, Hydearbad Job description:1. Forecasting Sales targets and executing them in each time frame.2. Actively seeking out new sales opportunities through cold calling, networking and...


  • Hyderabad, Telangana, India 2coms Full time

    Job DescriptionIf you are a student, graduate or young professional in the hospitality Industry. You can experience new cultures while learning more in your industry. This experience is invaluable for your career.The key benefits of hospitality internships and hospitality training programs are:The opportunity to gain international work experienceAbility to...


  • Hyderabad, Telangana, India Zyoin Group Full time

    Key Responsibilities:Developing a good understanding of client companies, their industry, what they do, and their work culture and environment.Create an inspiring team environment with an open communication culture.Advertising vacancies by drafting and placing adverts in a wide range of media, for example, newspapers, websites, and magazines.Using social...


  • Hyderabad, Telangana, India Kofluence Full time

    Job DescriptionCreation of animated elements and animated videos that bring our brand to live and support our community.Use your design skills to create powerful visual learning aids that will help change people's lives.Brand identity definition of the brand and adaptation to all internal formats: presentations, documents, videos, etc.Creation of materials...


  • Hyderabad, Telangana, India IDC PROJECTS Full time

    Job Description: Marketing, Promotion and Branding ExpertLocation: Hyderabad, IndiaJob DescriptionOverview:IDC Projects Private Ltd is a boutique infrastructure consulting firm which predominantly works in the fields of project development, resource mobilisation, transaction advisory services and investment promotion. IDC is presently working in the sectors...

  • Sales Associate

    7 days ago


    Hyderabad, Telangana, India Repos Energy India Full time

    Job Information:IndustryBusiness Management***CityHyderabad***State/ProvinceMaharashtra***CountryIndia***Zip/Postal Code411001***Summary:Responsibilities: Conduct market research to identify selling possibilities and evaluate customer needs. Actively seek out new sales opportunities through cold calling, networking and social media. Set up meetings with...


  • Hyderabad, Telangana, India Seven Consultancy Full time

    JOB DETAILS 1) Conduct market research to identify selling possibilities and evaluate customer needs2) Actively seek out new sales opportunities through cold calling, networking and social media3) Set up meetings with potential clients and listen to their wishes and concerns4) Prepare and deliver appropriate presentations on products and services5) Create...