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Executive Manager
3 months ago
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.
We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY...
The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions , executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data.
Responsibilities Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include: Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources Available tools to analyze consumer trends from market manifestations based on Big Data Trendscope to identity and analyze Beverage trends. to produce inspiring Springboards about territories and platforms based on digital conversations Social Listening - Sprinklr Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to "tell the story" in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and "one page summary" for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results. Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a "Social Listening brief' Ensure highest level of data quality and validationContribute to building this new Capability and the Vision
Elevate and infuse culture of Social Listening in the organization Leverage the scale of PEP's Social Listening capabilities to bring this expertise to PepsiCo Design and develop the range of projects we can tackle with Social Listening Work closely with other Global Insights team members to lift and shift internal best practicesStakeholder Management
Manage relationship with stakeholders, requestors and end service users Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects Educate senior end users on ways of working, processes and tasks related to Social Listening functioning Qualifications Expert in custom qualitative (preferred) and quantitative consumer research. Social Listening Expertise with a heavy focus on Insights that drives actions. Able to Triangulate multiple data sources and connect the dots to be able to draw a compelling story. Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. Understanding of Brand and Innovation strategy process and Insights' critical roles at each stage. Experience in working on Trends and Foresight project g. Pre and Post COVID impact, consumer trend changes, etc. Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior. CommunicationDemonstrated skills with written communication – especially in PowerPoint and emailStrong verbal and written communication – English Elevated ability to train others on Insights analytics Organizational SavvyAble to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educatedGlobal savvy to work across cultures and time zones Project ManagementHighly analytical, motivated, decisive with excellent project management skills.Proven experience of planning and conducting research projects achieving goals and objectives Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs. ExecutionDemonstrated ability to manage projects and overcome challengesAbility to influence local insights partners in their ways of working Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.Ability to run consumer research analyses alone by leveraging various available data sourcesAbility to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)