Senior Project Management Analyst Corporation India Pvt. Ltd. India
1 week ago
Sr. Project Management Analyst – Production Design
About the role:
- Lead creative campaigns throughout the creative strategy-execution lifecycle
- Collaborate closely with the Global stores marketing team to conceptualize, design and implement creative visual merchandising strategy
- Work closely with the creative/Design teams to deliver on creatives/concepts such as digital/social/offline media campaigns for clients or own brands
- Excellent in collaborating across various teams across digital, stores, social, loyalty and enterprise marketing teams
- Create and manage a content calendar and scheduling deadlines for Stores marketing teams
- Develop, maintain and update comprehensive project files as well as documentation like instructions, charts and project tracking
- Act as the single-point-of-contact between US Client Management team & Target in India Marketing CFT teams and lead projects through the entire concept & activation phase
- Review & analyze campaign requirements, assess campaign creative feasibility, conduct campaign/creative briefing meeting, facilitate ideation and brainstorming sessions
- Setup operational aspects of campaign & ensure that the creative fulfills guest experience & business objectives
- Monitor & control the transition of campaign creatives/projects in each milestone
- Delve into effectiveness of the campaign creatives and use data to influence future campaigns
- Create & maintain appropriate documentation, prepare & share status reports/dashboards to appropriate stakeholders at set intervals
- Lead creative project management process optimization, documentation of processes, standards and guidelines
- Maintain deep digital expertise in assigned businesses/categories
- Lead/assist with special projects which could either be self-identified or assigned
- Required to be flexible to work in US shifts for partner connects
About you:
- Graduate in any discipline (preferably Communication Management) or equivalent
- 9+ years total experience with 5+ years as Production Design/Brand Manager in Retail/Fashion/FMCG brands/Account Management OR as Creative Project Manager in the in the agency account management/industry with ability to manage and execute multiple projects
- Proficiency of current production design trends and best practices
- Having a developed sense of design, a strong understanding of Brand Building, and Design systems. Being meticulous and have an excellent eye for detail and brand consistency. Understanding/awareness of the global culture. Keeps abreast of current design trends
- Drive end-to-end creative process management for multiple categories, ensuring on-time delivery and operational excellence.
- Provide guidance and oversight of process evolution and solutions to support new & changing business needs.
- Partner with working CFTs (copywriters, photographers, illustrators, art directors, production designers and creative managers) and lead projects thru the entire concept & activation phase
- Deep analytical skills when creating the content calendar & campaign lifecycle for marketing campaigns across Stores.
- Ability to manage and execute multiple projects at the same time
- Exposure to multichannel marketing creative & communication
- Exceptional communication skills across all settings, ability to tailor message as appropriate
- Resourceful and able to work independently on filling in gaps of information
- Able to demonstrate flexibility in approach and adapt to changing priorities and requirements
- Has curiosity and drive for seeking and promoting new ideas, in combination with solid business judgment
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