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Senior Marketing Manager
2 weeks ago
Roles and Responsibilities:
- Understand the positioning of brand offerings and customer segments basis projects.
- Manage all Integrated marketing communication including ATL, BTL, OOH, Digital & Experiential Marketing
- Define strategic goals of business for long term and foresee the concerns to address them beforehand.
- Quarterly & monthly budget planning, Sourcing quotations, vendor management and internal and external stake holder management.
- Ideate promotional communications, managing multiple campaigns for different projects. For Lead generation & increase the overall Brand awareness
- Understand Consumer behavior through conducting timely market research gathering secondary references and reports, ROI analysis for campaigns and activities concluded, Sales Funnel Management & Tracking Lead Pipeline.
- Planning Project launches, Press Releases, Media management, Agencies, Venues & production setup coordination.
- Working knowledge on online, digital, Social & Media tools to for monitoring campaigns.
- Able to present ideas to HOD's & leadership, good command on marketing communications.
Technical and soft skills:
- Skilled in Microsoft tools Word, Excel, PowerPoint to manage daily tasks with both verbal and written communication.
- Hands on experience in Salesforce SFDC & SFMC for monitoring marketing campaigns performances is a plus.
- Good Conviction skills, Selfmotivated by work demand and time restraints
- People leader and gogetter, Able to communicate rightly to diversified Groups.
- Bachelor's Degree or equivalent experience in Marketing or a related field of study
- 12+ years' of marketing experience
- Strong analytical skills
- Strong written and verbal communication skills
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