Senior Digital Marketer

1 week ago


Hyderabad, Telangana, India Weown Full time
Job Description - Senior Digital Marketer

Responsibilities:

  • Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns.
Leverage property portals, Facebook & Linked In as performance channels.

  • Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.
  • Managing online brand and project campaigns to raise brand awareness.
  • Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends, insights and optimize spends as well as performance based on the insights.
Should have experience in A/B and multivariate testing & optimization.

  • Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Should have experience in optimizing landing pages and user funnels.

  • Collaborate with agencies, publishers, ad-networks and other vendor partners.
  • Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.

Desired Candidate Profile:

  • Experience in digital marketing, preferably in a Real Estate
  • Bachelor's degree/Post Graduation
  • Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices
  • Excellent written and verbal communication skills, including copywriting and editing
  • Experience with marketing automation tools, CRM platforms, and web analytics software
  • Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously
  • Strong analytical skills and attention to detail, with a track record of using data to inform decision-making
  • Creativity and a passion for digital marketing and emerging technologies.


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