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Senior Digital Marketer
3 months ago
Job Description - Senior Digital Marketer
Responsibilities:
• Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & as performance channels.
• Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.
• Managing online brand and project campaigns to raise brand awareness.
• Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends, insights and optimize spends as well as performance based on the insights. Should have experience in A/B and multivariate testing & optimization.
• Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Should have experience in optimizing landing pages and user funnels.
• Collaborate with agencies, publishers, ad-networks and other vendor partners.
• Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.
Desired Candidate Profile:
• Experience in digital marketing, preferably in a Real Estate
• Bachelor's degree/Post Graduation
• Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices
• Excellent written and verbal communication skills, including copywriting and editing
• Experience with marketing automation tools, CRM platforms, and web analytics software
• Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously
• Strong analytical skills and attention to detail, with a track record of using data to inform decision-making
• Creativity and a passion for digital marketing and emerging technologies.
