Soical Media Lead

2 weeks ago


Bengaluru, Karnataka, India Kinara Capital Full time
Title: Social Media Lead
Team: Corporate Marketing & ESG
Purpose of Job: Manage and enhance the company's social media presence and online reputation. Stay updated with the latest digital technologies and social media trends, and effectively communicate the company's views in a creative manner.
Description & Responsibilities:
  • Develop, implement, and execute a comprehensive social media strategy tailored for each channel and audience, ensuring brand consistency.
  • Create innovative campaigns to boost engagement and brand presence on various platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and more.
  • Post original and creative content daily, including infographics, blog posts, polls, and videos. Provide guidance to team members involved in creating content.
  • Write engaging social media copy, research relevant hashtags, and oversee video production.
  • Run lead-gen campaigns to support advertising and SEO efforts, and interact with the audience on social media handles to drive engagement.
  • Collaborate with other teams to plan and schedule social media posts, analyze metrics, and stay updated on industry best practices.

Qualifications & Experience:
  • 8+ years of Social Media experience, preferably in Technology, Finance, or B2B services.
  • Must have strong copywriting skills, creativity, organizational skills, and problem-solving abilities.
  • Be a team player with knowledge of Canva, Adobe, and basic video/photo editing skills.
  • Ability to showcase writing and strategy expertise through a test.
  • Title and Salary are competitive based on experience.

Reports to: AVP, Corporate Marketing Head
Place of work: Bangalore
About Company: Kinara Capital is a leading fintech company driving financial inclusion in the MSME sector. Offering collateral-free business loans with digital processes and doorstep service. Led by Founder & CEO Hardika Shah, Kinara Capital promotes diversity, inclusion, and a collaborative work environment. Recognized as the Best Mid-Sized Company and Top High-Growth Company in Asia. Join Team Kinara's journey towards success
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