Performance Media Lead

2 weeks ago

Bengaluru, Karnataka, India H&M Group Full time

Job Description

As the Performance Media Lead, you contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital performance channels. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work by driving customer development & profitable sales growth for the region through digital channels and lead regional performance agency teams day-to-day to steer optimization of budgets and performance execution​

​You have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.​

​Key responsibilities​

You are responsible for regional collaborations and regional agency teams (part of global teams), leading them to deliver according to customer, brand and media guidelines and goals, in collaboration with the global performance manager and channels experts.​ Develop comprehensive media plans that align with overall business goals, and marketing objectives involving understanding the target audience, competitive landscape, and the most effective media channels to reach potential customers.​ Drive regional SEO actions and steering of actions requires in sales market to drive customer growth, retention and sales.​ Provide data-driven input on performance media spend and customer/revenue as part of the total media budget for the regional as part of the global yearly performance budget, revenue and traffic forecasts for the region.​ You use data to analyze complex data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.

Qualifications

To be successful in the role as Performance Media Lead, you should have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.​

​What you need to succeed:​

Marketing, Communication or business degree/relevant qualifications.​ Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)​ Broad digital marketing knowledge and a strategic thinker that understands the total view for growing brands and engaging customers.​ Strategic experience of digital channels and their role in customer acquisition and retention.​ Effective collaborator in working in cross functional role in different geographies.

Additional Information

This is a full-time position, reporting to the Media Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than June 21st, 2024 . Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M .

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