Media Planner

1 week ago

Bengaluru, Karnataka, India M&C Saatchi Performance Full time

MEDIA PLANNER

About us:

We are a forward-thinking global media/ Marketing agency, operating from ten offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age. And our Data- centric, ROI -positive approach, ensures we lead the industry.

What you will be responsible for:

Digital Campaign Management

  • Independently plan media strategies to achieve client's performance marketing goals using search, paid social, programmatic, and other media channels.
  • Own end to end client relationship and communications for all daily/weekly and monthly activities with the support of the account manager.
  • Work collaboratively with all internal teams to successfully deliver digital media campaigns – teams include Search and Social, Programmatic, Reporting, Trading & Strategy.
  • Manage relationships with local suppliers: ad networks and publishers to negotiate rates and oversee campaign delivery and results
  • Own and manage the full reconciliation process at month-end.
  • Oversee campaign optimisation strategies and work with digital teams to continually improve campaign performance
  • Support core teams to develop reports that generate insights & opportunities to drive efficient ROI in line with the client objectives and KPIs.
  • Support Managers on the creation and delivery of key presentations for the clients (monthly/quarterly).
  • Maintain up-to-date knowledge of the best practices, strategies, offerings in the digital media landscape in the market they are managing.

Team Management

  • Support Account managers to train and help structure the development of junior members of the team.
  • Ability to manage and prioritize own and subordinate's workload to ensure the smooth running of the accounts.

What are the requirements of the role?

  • Ideally 2-4 years experience of client servicing and relationship management (agency experience preferred)
  • At least 1+ years of hands-on experience managing Paid Social, Programmatic or Search (Facebook, Google Ads etc.)
  • Team player personality – responsible, accountable, and collaborative.
  • Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks.
  • Strong communication (english - verbal, written, and presentation) and interpersonal skills.
  • Strong proficiency in Excel, Word, and PowerPoint.
  • Experience with both Branding & Performance campaigns (preferable).
  • A love for data and an ability to analyse a vast amount of data with exceptional attention to detail

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