Soical Media Lead

2 weeks ago


Bengaluru, Karnataka, India Kinara Capital Full time
Title: Social Media Lead Team: Corporate Marketing & ESGPurpose of Job: Manage and enhance the company's social media presence and online reputation. Stay updated with the latest digital technologies and social media trends. Utilize excellent communication skills to creatively express the company's views. Tasks include creating original text and video content, managing posts, and engaging with followers.Description & Responsibilities:
  • Develop, implement, and execute a comprehensive social media strategy for various channels and audiences, maintaining brand consistency.
  • Create innovative campaigns to boost engagement and brand visibility on existing social media platforms such as Facebook, Instagram, Twitter, YouTube, and more.
  • Post daily original content including info graphics, blog posts, polls, memes, and insights to captivate the audience and suggest creative ideas to collaborate with the team and partners.
  • Write compelling social media copy, adjust tonality as needed, and incorporate relevant hashtags. Manage video production and collaborate with editors, photographers, and designers.
  • Run lead-gen campaigns to support advertising and SEO efforts. Interact with the audience on social media platforms to enhance engagement and gather insights.
  • Develop a project calendar for scheduled postings and collaborate with other teams for input. Analyze social media metrics, create growth plans, and stay updated on industry best practices and technologies.
Qualifications & Experience:
  • 8+ years of Social Media experience, preferably in Technology, Finance, or B2B services.
  • Must possess strong copy-writing skills, creativity, flexibility, organization, and problem-solving abilities.
  • Team-player mindset, capable of supporting team and company priorities. Familiarity with Canva, Adobe, and basic video/photo editing is a plus.
  • Complete a writing and strategy test to showcase expertise and style.
  • Competitive salary based on experience.
Reports to: AVP, Corporate Marketing HeadPlace of work: BangaloreAbout Company: Kinara Capital is a rapidly growing fintech company offering financial inclusion in the MSME sector. Providing fast collateral-free business loans with digital processes and doorstep service through the myKinara App. Led by Founder & CEO Hardika Shah, Kinara Capital promotes diversity & inclusion and offers a collaborative work environment.Ranked as the #1 Best Mid-Sized Company by AmbitionBox, Kinara Capital is recognized as a high-growth company by the Financial Times and the India's Growth Champions by the Economic Times for multiple years. With a team of over 1,600 employees, our presence spans across multiple states, being an RBI-registered NBFC.
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