Account Based Marketing

1 week ago

Gurgaon, Haryana, India Netcore Cloud Full time

Netcore Cloud is a leading AI/ML-powered personalization full stack MarTech platform that helps B2C brands increase engagement, conversions, revenue and retention across the entire customer lifecycle.

We currently work with 6500+ enterprise brands across 18 countries and serve more than 70% Unicorns in India , making us among the top-rated personalization marketing platforms.

Headquartered in India, we have our global footprint across 10 countries worldwide . Netcore has been certified as a Great Place to Work for five consecutive years ; further reinforcing our family and people first culture driven by our values of honesty, humanity, openness and commitment for customer and employee success.

A career at Netcore is more than just a job — it's an opportunity to shape the future. For more information, please visit or follow us on LinkedIn.

The Role

Does discovering newer opportunities in targeted accounts excites you?

If so, this is an opportunity for you to join a high-functioning team and make your mark on our

organisation

The Impact you will create in the Job:

  • Create and execute our ABM strategy and processes for the assigned business unit.
  • Work with account owners, you will jointly build, influence, and accelerate an opportunity pipeline.
  • Interface with SDRs and Sales leadership to understand account priorities, personas, and campaign objectives.
  • Design and execute one-to-one, one-to-few and one-to-many campaigns in an intuitive, engaging, and impactful way through multiple channels (email, social, events)
  • Track lead flow and pipeline movement through and nurture leads through Influ2, Pardot and other tools.
  • Identify the most effective marketing messages, positioning, assets, and channels for key accounts in the regions.
  • Build, then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings(sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
  • Continuously learn, ideate, and bring in new age marketing techniques, methodologies, and tools on board

Why Netcore?

Being first is in our nature. Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue, and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.

Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.

Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.

Headquartered in Mumbai, we have our global footprints across 10 countries worldwide including United States and Germany. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore's principle of being a people-centric company – where you will not be just an employee but a family member of the organization.

A career at Netcore is more than just a job — it's an opportunity to shape the future. For more

information, please visit or follow us on LinkedIn.

What's in it for you?

 Immense growth, continuous learning and connecting with the top-notch brands.

 Work with some of the most innovative brains

 Medium to adopt to latest SaaS tools

 Work on multiple products to keep the excitement going

 No restrictions on location from where you work.

 Opportunity to explore your entrepreneurial mindset.

 Open culture where your creative bug gets activated.

If this sounds like a company you would like to be a part of, and a role you would thrive in, please don't hold back from applying We need your unique perspective for our continued innovation and success

Ideal Profile

What we look for:

  • 3-5 years ABM, with proven experience on handling paid campaigns on LinkedIn (optimization, ad formats etc)
  • Experience on Canva and design is good to have.
  • Proven multi-channel B2B marketing experience within enterprise software/SaaS.
  • Understanding of ABM tools is good to have.
  • Understanding of Meta DS, YouTube Ads, Reddit Ads, Instagram Ads is good to have
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
  • Experience building and delivering of field marketing campaigns, events, executive and key account programs, and partner activity.
  • Understanding of pipeline management and metrics.
  • Demonstrated experience sourcing and overseeing vendors for marketing program execution.
  • Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
  • Growth Hacker / self-starter mind set.

What's on Offer?

  • Fantastic work culture
  • Leadership Role
  • Opportunity within a company with a solid track record of performance

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