Analytics Head
2 weeks ago
Overview:
At Webandcrafts, we are looking for an experienced Head of Analytics to lead our data-driven initiatives and shape our analytics landscape.
This strategic role involves overseeing the analytics function across the organization, providing insights that drive key business decisions and fostering a culture of data-centric decision-making.
Responsibilities:
- Strategic Leadership:
Craft and execute a comprehensive analytics strategy that aligns with our agency's goals and enhances our service offerings to clients.
- Team Management:
.
- Client Reporting and Insight Generation:
- Data-Driven Decision Making:
Leverage data from various digital marketing channels (such as PPC, SEO, social media, and email marketing) to provide strategic guidance and enhance campaign performance.
- Innovation and Trends:
Stay ahead of industry trends and incorporate new analytics technologies and methodologies to maintain competitive advantage and provide value to clients.
- Cross-functional Collaboration: Partner with other department heads to ensure integration of analytics with all aspects of client projects, from planning through execution and evaluation.
- Privacy and Compliance:
ethics.
Quali?cations:
- Master's degree in Data Science, Statistics, Computer Science, Economics, or related eld.
- Minimum of 6 years of experience in data analytics, with at least 2 -3 years in a leadership role.
- Proven track record of leading analytics initiatives that have a measurable impact on business performance.
- Expertise in various analytics and business intelligence platforms like SQL, R, Python, SAS, Tableau, and PowerBI, Google analytics, Data Studio, Luker studio etc
- Exceptional leadership skills and the ability to manage both projects and teams in a complex stakeholder environment.
- Strong communication skills, capable of effectively presenting technical concepts to non-technical partners.
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