Analytics Head

2 weeks ago


Cochin, Kerala, India Webandcrafts Full time
Analytics Head (Exp:3+ Years)

Overview:


At Webandcrafts, we are looking for an experienced Head of Analytics to lead our data-driven initiatives and shape our analytics landscape.

This strategic role involves overseeing the analytics function across the organization, providing insights that drive key business decisions and fostering a culture of data-centric decision-making.


Responsibilities:

  • Strategic Leadership:

Craft and execute a comprehensive analytics strategy that aligns with our agency's goals and enhances our service offerings to clients.


  • Team Management:
Build and lead a team of analysts, data scientists, and digital marketing specialists. Mentor staff, encourage professional growth, and maintain a collaborative team environment
.

  • Client Reporting and Insight Generation:
Develop robust reporting frameworks that clearly convey complex analytics to clients. Deliver insights that drive optimization and improvement of client campaigns.

  • Data-Driven Decision Making:

Leverage data from various digital marketing channels (such as PPC, SEO, social media, and email marketing) to provide strategic guidance and enhance campaign performance.


  • Innovation and Trends:

Stay ahead of industry trends and incorporate new analytics technologies and methodologies to maintain competitive advantage and provide value to clients.


  • Cross-functional Collaboration: Partner with other department heads to ensure integration of analytics with all aspects of client projects, from planning through execution and evaluation.
  • Privacy and Compliance:
Uphold stringent data governance standards to ensure all client data is handled securely and in compliance with applicable laws and
ethics.

Quali?cations:

  • Master's degree in Data Science, Statistics, Computer Science, Economics, or related eld.
  • Minimum of 6 years of experience in data analytics, with at least 2 -3 years in a leadership role.
  • Proven track record of leading analytics initiatives that have a measurable impact on business performance.
  • Expertise in various analytics and business intelligence platforms like SQL, R, Python, SAS, Tableau, and PowerBI, Google analytics, Data Studio, Luker studio etc
  • Exceptional leadership skills and the ability to manage both projects and teams in a complex stakeholder environment.
  • Strong communication skills, capable of effectively presenting technical concepts to non-technical partners.

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