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Executive - Content Marketing / Executive - Digital

3 months ago

Mumbai, Maharashtra, India Tribhovandas Bhimji Zaveri Full time

Job Description:

Creating a social media strategy, and a strong and relevant content calendar for the brand
Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on
photo and video shoots (visual content creation on digital mediums)
Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter,
YouTube and other relevant platforms
Managing ORM across all digital channels
Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and
execution for social media/digital media/SEO/website campaigns is on track
Coordinating with the store and regional marketing teams to take care of their content requirements, and
planning as well as executing their digital media campaigns
Working closely with the digital marketing lead to guide the brand's growth omni-channel via digital
Extracting data, compiling it and analyzing the campaign performance to make necessary improvements
towards growing the brand on digital mediums
Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in
the content strategy across all digital platforms
Creating campaigns across digital mediums that promote audience interaction, increase audience presence,
and encourage audience engagement
Creating a presence on new and emerging digital platforms
Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating
with relevant teams on it

Qualification:
Bachelor's Degree in Marketing/Advertising/Mass Communication/English Honours

Experience:
Minimum - 3 years of experience in a similar role
Preferably someone who has worked in a digital marketing/advertising/creative agency or has worked in
the retail/luxury sector
Experience in social media marketing is a must
Should be out-and-out creative at heart and mind
Should be a self-starter, with 'out of the box' and strategic thinking ability
Hands-on experience with Microsoft Office (Powerpoint, Excel, Word, etc.)
Experience in SEO, Google Analytics, digital media and website management is a bonus skill
Excellent written and verbal communication skills
Good interpersonal skills and a good team player
Result oriented