Growth Product Manager

2 weeks ago


Mumbai, Maharashtra, India IDfy Full time

Who are we?

IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Assessment, and Digital Onboarding. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.

Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.

We have successfully raised $27M from Elev8 Venture Partners, KB Investments & Tenacity Ventures

Role brief: This role will be responsible for driving successful go-to-market strategies and overall product growth. It requires a blend of strategic thinking, analytical skills, project management expertise, and strong communication abilities.

Responsibilities:

Generating Customer Insights:


• Utilize customer validation techniques, buyer persona creation, customer building, and customer discovery methods to generate in-depth insights into customer needs.


• Drive the understanding of customer needs through continuous research and analysis.

Market Benchmarking:


• Lead market benchmarking efforts, including market segmentation, development, refinement, and competitive intelligence analysis.


• Stay informed about market trends, competitors' strategies, and industry developments.

Product Strategy Alignment:


• Ensure alignment between product strategy, roadmap, and vision with the go-to-market strategy and business priorities.


• Act as a liaison between sales, marketing, and product teams to ensure commercial success.


• Coordinate efforts across teams for product sales, usage, and continuous enhancement.

New Product GTM Strategy:


• Lead the development of the product strategy, including new use cases, customer segmentation, pricing, and sales strategy.


• Assess business risks and develop mitigation plans.


• Drive tangible, data-driven business outcomes at the product level through the management of quantified scorecards and key performance indicators.


• Develop and implement effective pricing strategies to maximize revenue and profitability in consultation with the product teams.


• Develop project plans to execute the GTM strategy

Communication and Relationship Building:


• Effectively communicate strategy and vision throughout the organization.


• Build strong relationships with internal and external stakeholders to achieve product goals.

Ensuring Cross-Functional Collaboration:


• Facilitate cross-functional collaboration among sales, service, product, software development, content, marketing, legal, operations, and finance teams.


• Motivate teams to meet deadlines and ensure alignment in the go-to-market process.


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