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Digital Marketer

3 months ago

Chennai, Tamil Nadu, India FreeElective Network Full time
TL;DR VERSION:

FreeElective Network Pvt. Ltd., based in Chennai, introduced —a next-generation matchmaking platform—well before the recent wave of here-today/gone-tomorrow casual dating sites and the more-recent Tinder-for-India wannabes. Jodi365 caters exclusively to educated, quality singles and helps them find the right partner at their own pace, whether they are ready for marriage in the near term or want to get to know someone as friends first.

We have earned much goodwill since 2011, by bringing people together. Just as important: We have a validated business model and, aided by additional funding, are growing briskly.

We are growing and are looking for a smart, energetic, and organized individual with demonstrated marketing skills, to contribute to our success through a variety of marketing initiatives.

ABOUT THIS JOB:

The ideal candidate will have a passion for marketing and be well-versed in various aspects of digital marketing. The work would be at FreeElective Network's office in the heart of Chennai, a few miles from the IIT-Madras campus.

The position represents a terrific opportunity to work in a fast-paced entrepreneurial environment, especially for someone who wants to create an impact in a marketing role. If you think your particular skills and experience would add to our team, we would love to hear from you.

RESPONSIBILITIES:
  • Devise effective go-to-market strategies and assist in the refinement of the overall marketing plan to meet the company's business objectives
  • Develop segment-specific marketing communications based on company goals, brand, and market initiatives
  • Work closely with user support, product management, marketing teammates to create and oversee search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM) campaigns
  • Monitor results of all programs and analyze performance, using a variety of analytical tools, to maximize returns from marketing
  • Assist management team in ensuring efficient progress of workflow and transforming business visions into reality
QUALIFICATIONS: REQUIREMENTS:
  • Demonstrated aptitude for marketing, analytics, communications, public relations, or related fields
  • Excellent understanding of digital marketing concepts and best practices
  • Possess a balance of creative passion, disciplined strategic thinking, an analytical mindset, and a willingness to be hands-on
  • Excellent knowledge of office productivity software (e.g., Excel, Google Sheets) and relevant digital marketing tools
PREFERENCES:
  • Proven experience as a T-shaped marketer, with a strong foundation in marketing and expertise in one particular area, such as SEO, SEM, SMM, content marketing, or PR.
  • Demonstrated record of success in marketing roles requiring planning and budgeting, resource allocation, decision making, and execution
  • Working knowledge of ad serving tools
  • Bachelor's or higher degree in marketing, economics, business, sociology, psychology, mathematics, physics, or engineering
DESIRED SOFT SKILLS:
  • Team player with strong analytical and project management skills
  • Organized and detail-oriented individual who works well with deadlines
  • Willingness to learn, switch roles as necessary, and to roll up one's sleeves to get a job done
  • Self-starter with the ability to work independently in a fast-changing environment
  • Energized by the opportunities and challenges of working at a small and growing company
SOME TIPS, BEFORE YOU APPLY:

We take this process seriously and hope that you do, too. Here are some tips, as you consider applying:

  • Please review our web sites – , , and (in the pipeline) – before you apply, to get a good understanding of our businesses
  • Be true to yourself. Ask yourself about this job, "Is this what I really want to do professionally?"
  • If you don't see our full application form reproduced on this job board, go to and apply from there.
  • Spare us a cut-and-pasted, recycled cover letter Take the time to provide thoughtful answers to our screening questions.
  • Say it in your own words. Your responses will be more compelling if they came from the heart.

Got any questions? Write to us at:

Know someone who may fit the bill? Please share this job posting with them.

FreeElective is an equal-opportunity employer and complies with applicable laws governing non-discrimination in every location in which the company has facilities. We provide opportunities to all employees and applicants for employment without regard to religion, ethnicity, race, gender, age, marital status, sexual orientation, national origin, or disability. We hire and promote individuals solely on the basis of their qualifications for the job to be filled. We also believe that our associates should be provided with a working environment that enables each associate to be productive and to work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on any of the above demographic characteristics, and we expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere. For more about the company, please visit