Senior Manager- User growth

About Porter

At Porter, we're on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, we're building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If you're looking to work where scale meets purpose, complexity fuels learning, and culture isn't an afterthought, Porter is the place.

Key Responsibilities -

• We are looking for an individual who will be creating & driving marketing strategy for On demand vertical.
• You will be owning the complete lead to an early handholding journey for the customer
• Help strengthen data led thinking and lead the development & calibration of user acquisition playbook across the cities & categories
• Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories
• Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications, alliances & merchandise.
• Develop continuous improvement charters, scopes of work, plans and schedules with the objective of increasing lead & user base.
• Develop, test and execute aggressive multi-channel marketing plans to drive user acquisition & marketing automation
• Work with Product/Analytics/City teams to deliver successful outcomes on critical marketing metrics (MAU, DAU, Acquisitions etc.)
• Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle
• Create experiment frameworks, analyze results and structure scalable campaigns to drive marketing effectiveness & metrics Mentoring and guiding other team members.
• Ensure effective utilization of resources under your function. Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Conduct market research to determine market requirements for existing and future products.
• Identify and plan differentiated and impactful marketing strategies/materials.

Skill

• Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India
• Ability to work collaboratively with teams across marketing channels
• Affinity in setting up, reviewing and optimizing processes
• Familiarity with tools like webengage / clevertap would be a plus
• Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment Excellent communication and presentation skills, both written and verbal
• Strong comfort with data and ability to stitch stories and recommendations through data insights.
• Program Management
• Structured approach & Good Problem Solving Skills
• First principles thinking
• Very high ownership

Persona

• Tier 1 undergrad with 2-4 years of relevant growth experience in consumer internet
• companies or consulting.
• Tier 1/2 MBA with relevant growth experience in consumer internet
• companies or consulting