Senior Lifecycle Growth Marketing Manager

3 days ago

Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 2,00,00,000 - ₹ 3,00,00,000

Customer Lifecycle Growth Manager

Ethos Technologies is revolutionizing life insurance by providing a modern digital experience for users. As a Senior Lifecycle Growth Marketing Manager, you will design and execute personalized campaigns to deepen engagement, drive retention, and grow customer lifetime value.

Key Responsibilities:
  • Lead lifecycle marketing strategy across email, push, SMS, and in-app messaging.
  • Build, test, and deploy campaigns in Iterable, leveraging dynamic content, segmentation, and custom journeys.
  • Use data analytics tools to analyze campaign performance, identify opportunities, and develop audience insights.
  • Partner with cross-functional teams to launch lifecycle programs tied to key customer behaviors.
  • Develop and iterate on triggered, event-based, and cohort-driven campaigns across the user lifecycle.
Requirements:
  • 8+ years of D2C marketing experience, with 3+ years focused on lifecycle, CRM, or retention marketing.
  • Proficiency with iterative marketing platforms and SQL for querying user data.
  • Experience using data analytics tools to uncover insights and visualize performance.
  • A/B testing rigor and a strong understanding of statistical significance.
  • Deep customer empathy and a bias for action.
What We Offer:

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world.

At Ethos, we believe in fostering a culture of growth, innovation, and collaboration. Join our team and be part of something new

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