Strategic Lifecycle Growth Marketing Manager

1 day ago

Bengaluru, Karnataka, India beBeeLifecycle Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Job Title

We are seeking a senior lifecycle growth marketing manager to own and optimize the end-to-end customer journey.

This role is perfect for someone who thrives at the intersection of creativity, analytics, and automation, and loves turning insights into impact.

Experience in growing infrequent usage products is a plus.

Key Responsibilities:
  • Lead lifecycle marketing strategy across email, push, SMS, and in-app messaging.
  • Build, test, and deploy campaigns in Iterable, leveraging dynamic content, segmentation, and custom journeys.
  • Analyze campaign performance, identify opportunities, and develop audience insights using Mode and SQL.
  • Partner with Product, Creative, and Data teams to launch lifecycle programs tied to key customer behaviors.
  • Develop and iterate on triggered, event-based, and cohort-driven campaigns across the user lifecycle (onboarding, engagement, retention, winback).
  • Establish KPIs, dashboards, and reporting frameworks to track impact and optimize performance.
  • Champion experimentation through A/B and multivariate testing across messaging, timing, and channels.
Requirements:
  • 8+ years of D2C marketing experience, with 3+ years focused on lifecycle, CRM, or retention marketing.
  • Proficiency with Iterable (or similar platforms like Braze or Klaviyo).
  • Strong fluency in SQL for querying user data and building audiences.
  • Experience using Mode (or similar tools) to uncover insights and visualize performance.
  • A/B testing rigor and a strong understanding of statistical significance.
  • Deep customer empathy and a bias for action.
  • Excellent project management skills; able to balance strategy with execution.
  • Experience in fintech, insurtech, healthtech, or other regulated industries.
  • Familiarity with Amplitude, Segment, or other CDPs.
  • HTML/CSS for email customization.
  • Management or mentorship experience.

At our company, we strive to create an environment that fosters diversity, inclusivity, and authenticity.

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