User Growth Leader

1 week ago

Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title

We're on a mission to drive user growth by building innovative solutions. Our goal is to create a seamless experience for customers across various platforms.

We solve real-world problems, from empowering entrepreneurs to optimizing last-mile delivery for businesses.

With a sharp focus on customer obsession, ownership, and collaboration, we're building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If you're looking to work where scale meets purpose, complexity fuels learning, and culture isn't an afterthought, this is the place.

Key Responsibilities:
  • Developing and driving marketing strategies to increase user adoption.
  • Owning the complete lead to early handholding journey for customers.
  • Helping strengthen data-driven thinking and leading the development & calibration of user acquisition playbooks.
  • Crafting target audience profiles, consumer personas, and their need states to enable better adoption of various categories.
  • Driving penetration and brand awareness by finding innovative ways of reaching our target audience through digital marketing, PR, on-ground activations, ATL & BTL communications, alliances, and merchandise.
  • Developing continuous improvement charters, scopes of work, plans, and schedules to increase lead and user base.
  • Developing, testing, and executing aggressive multi-channel marketing plans to drive user acquisition and marketing automation.
  • Working with product, analytics, and city teams to deliver successful outcomes on critical marketing metrics.
  • Conceptualizing marketing campaigns and building relevant workflows to identify opportunity areas in the user's lifecycle.
  • Mentoring and guiding other team members.
Requirements:
  • A dynamic, self-starter individual who can work in an intellectually and professionally challenging environment.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Strong comfort with data and ability to stitch stories and recommendations through data insights.
  • Program Management.
  • Structured approach and good problem-solving skills.
  • First principles thinking.
  • High ownership.
Persona:
  • Tier 1 undergrad with 2-4 years of relevant growth experience in consumer internet companies or consulting.
  • Tier 1/2 MBA with relevant growth experience in consumer internet companies or consulting.

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