Presales Specialist

7 days ago

Mumbai, India Moving Walls Full time

Role DefinitionThe pre-sales role acts as a technical liaison between your sales team and prospects, ensuring your OOH SaaS solution aligns with client needs. This role focuses on solution validation, technical advocacy, and building trust to accelerate deal closureKey ResponsibilitiesNeeds Assessment & Solution DesignConduct calls with the Sales Team to identify client pain points (e.g., inventory management, content delivery, addon revenue tool, campaign tracking, ad placement optimization, etc.)Map your SaaS platform’s features (e.g., real-time analytics, programmatic OOH capabilities) to client goals.Proposal & Pricing SupportCollaborate with sales and product teams to create technical proposals, highlighting scalability, API integrations, and compliance (e.g., GDPR for digital billboards).Maintain the pricing rate sheet and pricing details of all clientsPost-Demo TransitionHand over technical documentation and implementation requirements to the onboarding team.Address post-demo objections (e.g., data security concerns).Invoicing and AgreementCollaborate with the Finance team to generate invoices. Track and maintain the records of invoices Collaborate with the contracts team to generate an agreement related to the final and approved proposalTechnical Demos & Proof of Concept (POC) (Added Advantage)Deliver tailored platform demos showcasing ROI for OOH (e.g., IMS, CMS, geofencing integration, audience measurement tools)Design and manage POCs to prove the feasibility of use cases like dynamic content scheduling.Critical Skills to DevelopTechnical ProficiencyMastery of your OOH SaaS platform’s architecture, APIs, and integrations (e.g., CRM, ad exchanges)Ability to troubleshoot common OOH challenges (e.g., connectivity for digital screens)Communication & StorytellingTranslate technical features into business outcomes (e.g., “Our analytics reduce wasted ad spend by 30%”)Use industry-specific analogies (e.g., comparing programmatic OOH to programmatic digital ads)CollaborationWork with sales to refine pitch decks and objection-handling strategiesPartner with product teams to relay client feedback for roadmap prioritizationIndustry KnowledgeStay updated on OOH trends (e.g., DOOH, attribution modeling) to position your SaaS as innovativeRecommended Training & ToolsTools: Demo platforms (e.g., Storylane), CRM integrations, collaborative proposal softwareTraining: Shadow sales calls - Certifications in OOH tech (e.g., Broadsign) - Negotiation workshops

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