Retention Marketing Manager

3 weeks ago

Noida, Uttar Pradesh, India GreenHonchos Full time

Job Role: Retention Marketer

Required Experience: 3+ years

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Key Responsibilities:

  • Develop and execute customer retention campaigns that enhance loyalty, engagement, and repeat purchases.
  • Leverage AI-powered tools like Klaviyo, MoEngage, Braze, Optimove, and Dynamic Yield to create personalized customer experiences.
  • Analyze customer behavior, purchase patterns, and engagement metrics to develop segmentation strategies for effective targeting.
  • Design and optimize customer loyalty programs, subscription models, and referral strategies to drive long-term engagement.
  • Implement retargeting campaigns across email, WhatsApp, push notifications, SMS, and paid media, using AI-based automation.
  • Develop and manage automated email workflows, segmentation, A/B testing, and performance tracking with tools like Klaviyo, HubSpot, and Mailchimp AI.
  • Utilize tools like Google Analytics, GA4, Amplitude, and Looker Studio to track campaign performance and optimize retention strategies.
  • Stay updated with AI-driven marketing innovations and emerging retention strategies to enhance customer experiences.

Qualifications & Skills:

  • Bachelor's degree in marketing, Business, or a related field.
  • 1-3 years of hands-on experience in customer retention, lifecycle marketing, or CRM marketing, preferably in eCommerce or D2C brands.
  • Experience using AI-driven marketing automation tools for personalized customer engagement.
  • Strong analytical skills with expertise in customer segmentation, cohort analysis, and campaign optimization.
  • Ability to craft compelling messaging that resonates with different customer segments.
  • Strong organizational skills to manage multiple retention initiatives efficiently.

Why Join GreenHonchos?

  • Work in a fast-growing, AI-driven eCommerce marketing ecosystem.
  • Gain hands-on experience with cutting-edge AI tools and automation.
  • Be part of a team that values creativity, innovation, and customer-centric strategies.

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