Lead Generation Specialist – North America

4 weeks ago

Noida, Uttar Pradesh, India TECEZE Full time

Lead Generation Specialist – North America (Cloud & IT Services)

Location: Bangalore / Chennai / Noida (On-site)

Department: Sales & Marketing

Experience Required: 3–6 years

Shift: US Shift (EST/PST overlap)

Reports To: Business Development Manager / Sales Director – North America

Job Summary:

We are seeking a proactive and data-driven Lead Generation Specialist with experience in targeting the North American market, specifically for Cloud services and IT solutions. The role involves generating qualified leads through a combination of outbound and inbound strategies, market research, email marketing, LinkedIn outreach, and campaign execution.

Key Responsibilities:

1. Prospecting & Lead Research

  • Identify potential clients in the North American region through research on industries such as BFSI, Healthcare, Manufacturing, Retail, and Technology.
  • Build and maintain accurate databases of decision-makers (CIOs, CTOs, IT Directors, Procurement Heads).
  • Use tools like ZoomInfo, Apollo.io, LinkedIn Sales Navigator, and Crunchbase for prospecting.

2. Outreach & Campaign Execution

  • Execute outbound lead generation campaigns via cold emailing, LinkedIn messaging, and cold calling.
  • Personalize outreach messages tailored to the pain points and needs of US-based IT decision-makers.
  • Collaborate with the marketing team to support content-led campaigns and event/webinar follow-ups.

3. Lead Qualification

  • Qualify leads using BANT, CHAMP, or other frameworks before passing them to the sales team.
  • Set up discovery calls and meetings for the Business Development Manager or Sales Executives.
  • Maintain a clear pipeline of SQLs and MQLs in CRM (e.g., Zoho CRM, Salesforce, HubSpot).

4. Targeted Lead Generation for Cloud Services

  • Focus on generating leads for:
  • Cloud Migration & Optimization (AWS, Azure, GCP)
  • Managed IT Services
  • Cloud Security Solutions
  • IT Infrastructure & DevOps Services
  • Understand evolving trends in the US Cloud services market and align messaging accordingly.

5. Reporting & Metrics

  • Track and report KPIs such as number of leads generated, conversion rate, email open/reply rates, and meetings scheduled.
  • Share weekly/monthly dashboards with leadership and recommend strategy refinements based on performance.

Required Skills & Experience:

  • 3+ years of lead generation experience in an IT services, SaaS, or Cloud-focused company.
  • Hands-on experience targeting clients in USA and Canada.
  • Excellent written and verbal communication skills in English.
  • Proficiency in tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, HubSpot/Salesforce, Mailchimp/Reply.io.
  • Strong understanding of Cloud technologies and IT service models (IaaS, PaaS, SaaS).
  • Experience working in US shifts and comfort with cultural nuances in North American business communication.

Preferred Qualifications:

  • Bachelor's degree in Business, Marketing, IT, or related field.
  • Certifications in LinkedIn Sales Navigator, HubSpot Inbound Marketing, or Cold Email Prospecting.
  • Familiarity with GDPR and CAN-SPAM regulations.

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