Head – Content Marketing

4 weeks ago

Bengaluru, Karnataka, India K12 Techno Services Pvt. Ltd. Full time

Job Title: Head – Content Marketing

Location: Bangalore

Department: Marketing

Experience: Minimum 5+ Years in Content‑Led Branding & Marketing

About the Company:

We are India's largest network of K‑12 schools, empowering 110+ campuses to deliver transformative learning experiences. Storytelling is at the heart of our mission to inspire students, parents, and educators nationwide. We are searching for a visionary Head – Content Marketing who can craft and amplify compelling narratives that elevate our brand and drive measurable business impact.

Role Summary:

You will own the end‑to‑end content strategy—research, ideation, production, distribution, and performance—for multiple audiences and channels. This is a strategic yet hands‑on leadership role that blends creativity, editorial excellence, and data‑driven decision making to position our schools as the preferred choice for holistic education.

Core Responsibilities:

1. Content Strategy & Planning

  • Develop a robust content calendar aligned with brand objectives, admissions cycles, and topical opportunities.
  • Define audience personas and craft messaging frameworks that resonate with parents, students, educators, and alumni.
  • Champion brand storytelling pillars: academic excellence, innovation, arts, sports, and student success stories.

2. Content Creation & Curation

  • Lead the creation of long‑form and short‑form content: blogs, articles, ebooks, whitepapers, scripts, social posts, videos, podcasts, webinars.
  • Establish editorial standards for tone, style, accuracy, and on‑brand voice.

3. Team & Partner Management

  • Build and mentor an in‑house team of writers, editors, designers, videographers, and social media managers.
  • Manage agency, freelancer, and influencer collaborations; negotiate contracts and track deliverables.
  • Foster a culture of creativity, experimentation, and continuous learning.

4. Cross‑Functional Collaboration

  • Align with Brand, Performance Marketing, PR, and Admissions teams to ensure unified narratives and cohesive campaigns.
  • Support product launches, new campus openings, and seasonal admission drives with targeted content assets.

Key Requirements:

  • Minimum 5 years of proven success in content marketing or editorial leadership roles, with demonstrable portfolio/case studies.
  • Exceptional storytelling, copywriting, and editing skills across formats and channels.
  • Strong understanding of SEO, social algorithms, content analytics, and marketing automation.
  • Experience managing creative teams and external partners end‑to‑end.
  • Strategic thinker with the ability to translate business goals into engaging content initiatives.

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