Head of Marketing

Job Title: Head of Marketing

Company : Invoyz Financial Solutions Pvt. Ltd. (It is a fintech start-up )

Employment Type : Full-time Regular Employment Position.

Location : Bengaluru (Other location candidates need not apply )

Experience: 3 + years in 'Marketing Strategy', 'Content Creation' and 'Digital Marketing'

This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met.

Qualifications

• Market Analysis, Market Research, and Go-to-Market Strategy skills
• Sales Enablement and Marketing skills
• Experience in developing and implementing marketing strategies
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Bachelor's degree in Marketing, Business, or related field
• Experience in the financial industry is a plus

Have an "Advertisement" mindset; with whacky and attractive content creation skills.

Content Creation (60% KRA )

· Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website.

· Create concise text (short-copy and long-copy ) content and create related images / videos.

·  Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers.

· Manages the organization's brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media.

Digital Marketing (40% KRA )

· Planning and implementing strategies for organic / inorganic lead generation.

· Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads.

· Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking.

· Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc.

· Utilize various tools and platforms (e.g. LinkedIn, buy industry databases ) to gather and organize lead information. Generate/procure target audience data from open market.

Mandatory Skills :

· Strong skills in "Advertisement style Content Creation", "Lead Generation". And "Execution" of digital marketing using automation.

· Video editing or short-form video content creation skills (Reels/YouTube Shorts).

· Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results.

· Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.

· Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written

· Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).

· Good knowledge of marketing automation tools like Mailchimp, HubSpot, etc.

Nice-to-have Skills :

· Understanding of technical aspects of (any ) ERP or Data Analytics Platform or Fintech

· Working knowledge of HTML, CSS, and JavaScript development and constraints

Candidate Profile:

· Willingness to work in a start-up with ability to work in a dynamic environment.

· Self-starter and an idea generator to analyze & resolve problems…faster & better

· Versatile skill to work in hands-on into any functional area of the organization

· Open for moderate domestic travel

Reporting To : CEO

Benefits : Not a constraint for excellent candidate

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