Sponsorship Specialist

4 weeks ago


New Delhi, India Unified Sports & Events Full time

Role Overview:We are looking for a dynamic Sponsorship Sales Specialist to drive our sponsorship business across India. You will manage the end-to-end sales cycle, building relationships with both properties/IP owners (sports, entertainment, lifestyle, events) and brands/sponsors. Your role will be critical in securing sponsorship deals, driving revenue, and ensuring seamless execution of activations.Key Responsibilities:Own the full sales cycle: prospect → qualify → pitch → proposal → negotiation → close → handoff to client servicing.Build and manage dual-sided pipelines: onboarding properties and acquiring sponsor brands.Maintain accurate CRM records, sales forecasts, and reporting.Drive account growth: renewals, upsell/cross-sell, and expansion into new categories.Coordinate with internal teams/vendors for smooth activation delivery.Monitor market trends, competitor activity, and sponsorship benchmarks to refine strategies.Skills & Experience:Minimum 3 years of experience in sponsorship, B2B partnership, or sales (sports, events, media, lifestyle).Proven track record in closing multi-lakh sponsorship or marketing deals.Strong network with brand marketers and/or property owners; comfortable interacting with senior stakeholders.Excellent prospecting, proposal development, negotiation, and closing skills.Familiarity with CRMs (Zoho, HubSpot, Pipedrive), Excel/Sheets, and basic financial/ROI understanding.Clear communication, presentation, and ownership mindset.KPIs:Sponsorship revenue vs targetPipeline coverage, meetings booked, proposals sent, and win rateTime-to-close, renewal rate, and collection timelinessCRM hygiene & activation delivery complianceLocation:Hauz Khas, South Delhi (Onsite)



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