Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India Sugee Group Full time

Department: Marketing

Role: Manager / Assistant Manager

Location: Mumbai

Primary Purpose: Manager/Assistant Manager - Marketing. Experience in managing campaigns, creative understanding, analyzing data, and engaging with online communities. End to end campaign execution across platforms under the guidance of the reporting manager.

Key Activities (Critical activities of the job)

Online and Offline Campaign execution:

  • Creating a marketing deck for the strategy and execution plan
  • Support the execution of the campaign/ project across all media platforms

Campaign Management:

  • Support the execution of paid digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), including budget tracking and optimization.
  • Assist with campaign tracking, monitor key metrics, and prepare performance reports.
  • Analyze and adjust campaigns to optimize for higher ROI, engagement, and conversions.

SEO & SEM Support:

  • Assist in optimizing content for search engines to improve organic rankings and increase website traffic.
  • Help track SEO performance and suggest improvements to content and website architecture.
  • Support in keyword research and implementing on-page SEO best practices for digital content.

Community Engagement:

  • Assist in building and maintaining online communities, engaging with followers, customers, and influencers.
  • Monitor brand mentions, track social sentiment, and respond to online reviews and feedback promptly.
  • Help identify influencers and opportunities for partnerships and collaborations to boost brand presence.

Analytics & Reporting:

  • Track and analyze digital marketing performance, including website traffic, social media engagement, paid ads, and conversions.
  • Help generate weekly/monthly performance reports and provide insights to improve campaign strategies.
  • Use data to identify trends and opportunities for improvement, presenting recommendations to senior management.

Email Marketing:

  • Support the execution of email marketing campaigns, including list segmentation, content creation, testing, and reporting.
  • Assist in building email automation workflows and analyzing performance metrics (open rates, click-through rates, etc.).

Brand Consistency & Collaboration:

  • Ensure all digital marketing activities are aligned with the brand's messaging, values, and goals.
  • Collaborate with internal teams (design, content, sales) to ensure the digital marketing strategy supports overall business objectives.

Stay Updated on Real estate Trends:

  • Keep up-to-date with the latest trends, tools, and best practices in traditional and digital marketing.
  • Suggest new tactics, platforms, or tools that could improve the effectiveness of digital marketing strategies.

Qualification:

  • MBA in Marketing

Prior Experience:

  • Minimum 3+ years of experience in marketing role.
  • Worked on lead generation campaigns
  • Familiarity with powerpoint, excel, social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and digital advertising (PPC, display ads, social ads).

Expected Competencies/Personality Attributes:

  • Proficient at written and verbal communication
  • Power point skills
  • Positive attitude and team playing ability

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