Marketing Manager

Department : Marketing

Location : The Marketing Manager of Marketing Excellence APAC will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation.

- This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs.

- The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners.

- This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives.

Key Responsibilities:

In this role, you will:

- Campaign Development and Strategic Planning

- Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets.

- Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances.

- Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines.

- Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research.

- Digital Marketing Execution

- Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising.

- Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends.

- Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems.

- Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns.

Content Strategy and Development:

- Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints.

- Ensure that all marketing materials are aligned with the company's overall messaging and brand positioning while meeting the needs of local markets.

- Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours.

Local Market Support and Partnership Management:

- Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet local needs.

- Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand's target audience and marketing objectives.

- Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines.

- Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success.

Performance Monitoring and Reporting:

- Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives.

- Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams.

- Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives.

Community Building and Engagement:

- Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration.

- Guide the influencer program strategy to enhance brand presence and engagement with professional communities.

- Ensure all marketing materials are consistent with brand messaging and positioning.

Cross-Functional Collaboration:

- Work closely with the professional marketing team, clinical and sales teams to ensure cohesive campaign execution across all markets.

- Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking.

- Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets.

Skills, Knowledge & Expertise:

In this role, you'll need:

- Degree in Marketing, Communications, Business, or a related field.

- At least 8-10 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment.

- Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies.

- Strong understanding of digital marketing channels (e. SEO/SEM, email marketing, social media, paid search) and analytics tools (e. Google Analytics, Adobe Analytics).

- Experience working with content management systems (CMS), CRM platforms (e. Salesforce, HubSpot), and marketing automation tools (e. Marketo, Pardot).

- Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies.