Salesforce Consultant

7 days ago

Hyderabad, Telangana, India Y-Axis Overseas Careers Full time

Job Title: Salesforce Marketing Cloud Consultant

Department: Y-Tech

About the Role

We are seeking a skilled Salesforce Marketing Cloud (SFMC) Consultant to help businesses leverage SFMC's powerful automation, customer engagement, and data-driven marketing tools. The successful candidate will act as a bridge between business goals and technical implementation, ensuring that marketing strategies are effectively executed through Salesforce Marketing Cloud.

Key Responsibilities:

  • Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations.
  • Design and delivery of solutions in Email Studio.
  • Design and implement Automation Studio and Journey Builder, and advise on how to optimize further.
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC, and other marketing conversion metrics.
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources.
  • Conduct user training and actively promote user adoption of Marketing Cloud.

Required Technical Skills:

  • Understanding Email Studio, Journey Builder, and Automation Studio.
  • Basic SQL queries for audience segmentation.
  • Using AMPscript for simple personalization.
  • Basic knowledge of HTML & CSS for editing email templates.

Preferred Candidate Profile:

  • Ability to work with us to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder, and Automation Studio, and ideally also Cloud Pages.
  • Understanding how to build a custom preference center.
  • Conceptual understanding, to be able to establish data models, work with API's and configurations.
  • Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language).
  • Experience with Salesforce CRM (Sales & Service Cloud, Communities)
  • 'Can-do' attitude and good team player.
  • Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

Why Join Us?

  • Be a Leader in Your Domain: Drive our organic search growth and digital visibility.
  • Growth-Oriented Environment: Learn, innovate, and grow in a dynamic, fast-paced environment.
  • Leverage Smart Tech: Use the latest technologies to enhance performance .
  • Work-Life Balance: Enjoy competitive compensation, a supportive work culture, and opportunities for professional growth.

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