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NoBroker - Associate Director - Performance Marketing
1 month ago
As an Associate Director - Performance Marketing, you will be responsible for leading, strategizing, and overseeing marketing efforts across multiple business verticals at NoBroker. Beyond execution, this role requires a deep understanding of business objectives, critical thinking, and data-driven decision-making to drive marketing efforts with ROI optimization, growth acceleration, and team leadership. You will mentor a high-performing team and play a key role in shaping NoBroker's growth strategy.
Key Strategy & Critical Thinking;
- Develop a strong understanding of NoBroker's business model, market dynamics, customer behavior, and competitive landscape.
- Align digital marketing strategies with broader business objectives, ensuring long-term, sustainable growth.
- Apply critical thinking and problem-solving skills to identify challenges, optimize marketing efficiency, and drive innovation.
- Work closely with leadership and cross-functional teams to provide actionable insights that contribute to key business decisions.
Leadership & Team Management:
- Lead and mentor a team of digital marketing professionals, fostering strategic thinking, creativity, and analytical skills.
- Guide the team in planning and executing high-impact campaigns, ensuring performance excellence across all digital channels.
- Cultivate a data-driven, test-and-learn culture, enabling the team to experiment and iterate for continuous growth.
Performance Marketing & Strategy Execution:
- Develop and implement full-funnel digital marketing strategies across SEM, Social Media, Affiliates, CRM, Organic and other emerging platforms.
- Oversee and optimize performance marketing campaigns, ensuring maximum efficiency and ROI across paid channels (Google Ads, Facebook Ads, etc.).
- Drive customer acquisition, engagement, and retention strategies, aligning them with overall business goals.
Advanced Campaign Optimization & Analytics:
- Leverage analytics, attribution models, and A/B testing to refine campaign performance and improve conversion rates.
- Own the performance tracking, reporting, and insights-driven decision-making process to maximize marketing effectiveness.
- Work closely with product, tech, and business teams to drive customer-centric growth initiatives.
Innovation & Growth Hacking:
- Identify and test new growth channels, trends, and marketing technologies to stay ahead of the curve.
- Develop creative strategies to improve conversion rates, reduce CAC, and increase LTV.
- Stay updated with industry trends, market shifts, and competitor movements, applying insights to refine 5+ years of experience in digital marketing, with at least 2+ years leading a team.
- Strong business acumen and strategic thinking with a proven ability to translate business goals into marketing actions.
- Proven expertise in performance marketing, growth hacking, and digital strategy execution.
- Hands-on experience with Google Ads, Facebook Ads, CRM tools, and analytics platforms.
- Exceptional critical thinking, problem-solving, and decision-making skills.
- Experience in app marketing (acquisition & engagement) is a strong plus.
- Ability to collaborate with senior leadership and cross-functional teams to drive business impact.
- MBA/Graduate from a premier institute preferred.
- Out-of-the-box thinker with strong execution skills, attention to detail, and the ability to drive results in a fast-paced environment.
