Creative Strategist

About the Role We’re on the lookout for a Creative Strategist with a strong grasp on performance marketing and influencer-led content to join our fast-growing D2C healthcare brand. In this role, you’ll lead the development and execution of high-converting video, static, and multimedia content for performance marketing campaigns. You’ll collaborate closely with designers, influencers, brand, and product teams to bring data-backed creative concepts to life—content that doesn’t just look good but performs . Key Responsibilities - Creative Strategy & Content Planning Develop compelling content strategies and concepts aligned with brand goals and campaign performance metrics. Create story-driven narratives and hooks for influencer videos and statics that drive acquisition and conversions. Collaborate with performance marketing and media buying teams to align creatives with audience behavior and funnel goals. Storyboarding & Production Oversight Lead storyboarding and ideation for short-form video ads, product-focused statics, and engaging GIFs. Work closely with internal and external teams including designers, editors, influencers/models, and production partners to ensure creative quality and consistency. Oversee content production across platforms such as Meta (FB/IG), YouTube, and Display Ads. Performance-Driven Creative Optimization Analyze creative performance data (CTR, CVR, CAC) and iterate creatives accordingly. Run A/B tests across creative variations to improve ROAS and reduce drop-offs. Continuously refine messaging, visuals, and formats to ensure creative resonance and ROI. Trendspotting & Consumer Insights Stay ahead of influencer and performance content trends, platform algorithm changes, and creative formats (e.g., Reels, Stories). Research audience preferences, competitor creatives, and content performance to guide new concepts. Leverage audience insights to personalize content for various buyer personas and funnel stages. Influencer Collaboration & Coordination Align influencer creative direction with paid campaigns for maximum synergy and reach. Ensure influencer-produced content stays true to the brand tone, aesthetic, and product positioning. Coordinate end-to-end with influencers, models, production houses, and agencies for timely content delivery. Campaign Management Plan and manage the production of multiple content assets simultaneously. Ensure on-time delivery of assets optimized for various platforms. Maintain creative consistency while adapting formats and messaging for different campaign goals. Key Requirements Bachelor’s degree in Marketing, Communications, Film Production, or related fields Minimum 1 year of experience in creative strategy, performance marketing, or influencer content production—preferably in D2C, beauty, wellness, or skincare Hands-on experience in developing influencer-led creatives (videos, statics, GIFs) for paid marketing Strong understanding of digital performance metrics, funnel behavior, and ad platform creative requirements Proficient in creative briefing, scripting, and concept pitching Familiarity with video editing, design tools, and social ad formats Excellent communication, project management, and cross-functional collaboration skills Why Join Us? Be part of a fast-growing D2C brand that’s disrupting the wellness space Work on creatives that actually drive business impact Collaborate with top-tier influencers and creators Own the creative strategy from concept to conversion To Apply: Please share your portfolio, creative samples (especially performance-driven videos/statics)