Performance Enhancement Lead – MarTech

Job Location: Mumbai

Abhinandan Ventures

Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

About The House of Abhinandan Lodha:

We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams.

Our Corporate Philosophy : We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level.

We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional.

For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources.

HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry.

Our Vision: To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.

Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry

Role Summary:

We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.

Role & Responsibilities:

• Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
• Drive performance marketing efficiency through the integration of Salesforce platforms and tools
• Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
• Build and manage marketing automation frameworks using CRM and customer data platforms
• Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
• Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
• Oversee implementation of personalization engines, recommendation systems, and ML models
• Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations
• Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
• Monitor and report on marketing performance metrics and lead performance enhancement initiatives

Key Requirements:

• 8–12 years of experience in MarTech, CRM, and Data Analytics roles.
• Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms.
• Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling.
• Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction.
• Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines.
• Demonstrated ability to partner with business and tech teams to drive measurable outcomes.

Key Attributes:

• Strategic and analytical thinker with strong execution capability
• High ownership and ability to work across functions in a fast-paced setup
• Excellent communication and stakeholder management skills
• Passion for marketing innovation and data-driven growth