Digital Engagement Director

3 weeks ago

Odhav, India Dash Technologies Inc. Full time

Job Title: Digital Marketing Manager

Location: Ahmedabad, Gujarat

Working Hours: 7:30 PM – 4:30 AM IST (aligned to U.S. time zones)


About Elevate Me

Elevate Me is a fast-growing e-learning platform that helps recently graduated international students in the United States land—and succeed in—their first professional role. We operate at the intersection of education and career services, combining expert coaching with a data-driven curriculum to unlock upward mobility for a global talent pool.


Role Summary

This is the highest-impact marketing seat in the company. You’ll own our brand voice, digital presence, and demand-generation engine—turning awareness into qualified leads that fuel revenue growth. If you can blend strategic thinking with hands-on execution, and you thrive on building a personal and corporate brand in a niche market, we want to talk.


Key Responsibilities


  • Short-Form Video & Reels: Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries.
  • Web & Landing Pages: Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates.
  • Content & Copywriting: Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads.
  • Reputation Management: Build and execute a proactive reviews strategy;
    monitor mentions and maintain a 4.8 + online rating.
  • Content Calendar & Strategy: Develop monthly/quarterly calendars for long-form (webinars, YouTube) and short-form content;
    repurpose assets acrosschannels.
  • On-Camera & Webinar Hosting: Confidently host large webinars (100 + attendees) and appear on camera for tutorials, interviews, and social content.
  • Institutional Outreach: Deliver persuasive presentations to universities and training partners;
    tailor decks and pitches to each audience.
  • SEO & Analytics: Own keyword research, on-page SEO, and use SEMrush/GA4 to track rankings, traffic, and funnel performance.
  • Tool Stack: Expert user of Canva/Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc.
  • Project Leadership: Drive initiatives from concept to completion with minimal oversight;
    rally internal and external resources as needed.


Qualifications

  • Experience: 4–6 + years in digital marketing with a clear track record of lead generation and brand growth.
  • Portfolio: Links to at least one blog post, one short-form video, and one webinar/presentation you’ve created or hosted.
  • Technical Skills: Advanced copywriting, strong SEO fundamentals, hands-on with SEMrush (or similar), confident on camera.
  • Soft Skills: Charismatic presenter, data-driven decision-maker, relentless problem-solver who thrives in a high-growth, low-hand-holding environment.
  • Mindset: Persistent, resourceful, and able to “get to anyone” inside or outside an organization to make things happen.


Why Elevate Me

  • Mission with Impact: Help thousands of international graduates realize their American dream.
  • Autonomy & Ownership: Lead the entire digital marketing function and shape the brand from the ground up.
  • Growth Trajectory: Join a rapidly scaling ed-tech company where your work directly drives revenue and career advancement.

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