Growth Marketer

2 weeks ago

Pune, Maharashtra, India Frido Full time

About Us

Frido is a fast-growing D2C brand committed to enhancing everyday comfort with innovative, customer-centric products. After strong success in the Indian market, we're now expanding across the GCC region. To support this growth, we're looking for a Growth Marketer who has prior experience running campaigns for the Saudi or UAE markets.

Role Overview

This role is ideal for someone with a deep understanding of Gulf region consumers, particularly in Saudi Arabia and the UAE. You will manage and scale paid media campaigns on Meta (Facebook/Instagram), Google Ads, and ideally TikTok Ads, with the goal of acquiring and retaining customers in the GCC.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Meta, Google, and TikTok
  • Own growth metrics like CAC, ROAS, CTR, and LTV
  • Run A/B tests on creatives, audiences, and landing pages
  • Analyze performance via Google Analytics and Meta Business Suite
  • Work closely with design, content, and product teams
  • Stay updated on local consumer trends and platform changes
  • Prepare and share weekly performance reports and insights

Requirements

  • Fluent in Arabic (spoken and written)
  • Based in Saudi Arabia, UAE, or India/elsewhere with hands-on experience in campaigns targeting KSA or UAE
  • 1–2 years of experience in performance marketing (D2C or e-commerce preferred)
  • Strong hands-on experience with Meta (Facebook/Instagram) and Google Ads
  • Experience with TikTok Ads is a plus
  • Strong analytical skills and familiarity with Google Analytics and Meta Business Suite
  • Clear understanding of GCC consumer behavior and digital trends
  • Bachelor's degree in Marketing, Business, or related field

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