Agriculture FPO Market Linkage Manager – Sales

Job Title: Agriculture FPO Market Linkage Manager – Sales & Operations

Location: Dabra or Gwalior, Madhya Pradesh

Department: FPO Business Operations

Reports to: Head – Business Operations (SRAPCL)

About SRAPCL

SRAPCL is a dynamic Farmer Producer Company focused on building sustainable, profitable, and scalable agri-business models. We work directly with farmers to improve their access to markets, enhance income opportunities, and build strong backward and forward linkages through technology, partnerships, and systems thinking.

Role Objective

The FPO Market Linkage Manager – Sales & Operations will be responsible for building and managing end-to-end agri-output sales channels for SRAPCL's farmer members, while also establishing robust systems and processes for procurement, aggregation, quality control, logistics, and buyer management. The role will require working closely with AGRITECH startups, institutional buyers, and internal teams to create a seamless and scalable market linkage ecosystem.

Key Responsibilities

1. Output Market Linkage & Sales Execution

• Identify and onboard bulk buyers, traders, processors, mandis, exporters, and institutional customers for agri-produce.
• Lead negotiations and closures of B2B sales deals ensuring fair prices and timely payments.
• Monitor buyer requirements, sales cycles, quality standards, and delivery commitments.

2. Operations & System Building

• Set up end-to-end systems for aggregation, procurement, quality grading, packaging, dispatch, and documentation.
• Develop SOPs for farmer procurement, produce handling, logistics coordination, and MIS.
• Ensure smooth coordination between FPO collection centers, transporters, and buyers.

3. Stakeholder & Partnership Management

• Act as the key relationship manager for external partners including AGRITECH startups, exporters, logistic partners, and government agencies.
• Ensure alignment of tech tools with operational needs – traceability, CRM, order tracking, digital payments, etc.

4. Export & Value-Added Opportunities

• Identify export potential products and coordinate documentation, compliance (APEDA, FSSAI), and logistics.
• Explore value addition opportunities through grading, packaging, branding, or minimal processing.

5. Farmer Member Expansion & Engagement

• Increase participation of farmer members in output sales through regular engagement, awareness, and trust-building.
• Coordinate training programs and onboarding sessions to align farmers with quality and quantity standards.

6. Data, Reporting & Compliance

• Maintain accurate records of sales, dispatches, farmer procurement, buyer feedback, and revenue tracking.
• Share weekly/monthly reports with senior management and suggest operational improvements.
• Ensure all regulatory and compliance requirements related to agri produce sales are met.

Key Qualifications & Experience

• Graduate/Postgraduate in Agriculture, Agribusiness, Rural Management, Marketing, or related fields.
• 5++ years of on-ground experience in FPO sales, rural operations, agri procurement, or agritech implementation.
• Must have experience in both sales execution and setting up operations in an agri/FPO/startup environment.
• Familiarity with the Gwalior–Chambal–Bundelkhand agri landscape is preferred.

Key Skills Required

• Strong B2B sales & negotiation skills
• Ability to design and implement field-level operational processes
• Understanding of agri-value chains and market dynamics
• Stakeholder management – farmers, traders, exporters, tech partners
• Team leadership and rural community engagement
• Data-driven thinking, strong documentation, and reporting discipline
• Comfort with rural fieldwork, Hindi communication, and digital tools (Excel, CRM, mobile apps)

Compensation & Benefits

• Competitive salary (based on experience and skillset)
• Sales & performance-linked incentives
• Local travel and mobile reimbursement
• Opportunities for career growth in a rapidly scaling organization