Business Growth Intern- Luxury Sales

4 weeks ago

Bengaluru, India A-THON Full time

Business Growth Intern – Luxury Segment (All-Terrain SSVs & UTVs)



Location: Bangalore, Karnataka, with flexibility for travel to client locations, test tracks, and luxury events across India.

Stipend/Compensation: As per company policy

Duration: 6 months (with possibility of extension or conversion to full-time based on performance).


Position Summary

A-THON is offering an exciting internship opportunity for motivated students and young professionals who want hands-on exposure in the luxury automotive and lifestyle sector. As a Business Growth Intern, you will support our team in positioning A-THON’s flagship all-terrain vehicle, the ASHVA 4x4, as India’s premier luxury off-road vehicle.

This internship provides unique exposure to high-value client engagement, luxury brand positioning, and premium event experiences. You’ll assist in curating experiences for High-Net-Worth Individuals (HNIs) and Ultra-HNIs, supporting business growth initiatives while learning directly from industry professionals.


What You’ll Gain:

  • Practical exposure to luxury sales and client engagement strategies.
  • Experience in event planning and execution for premium audiences.
  • Understanding of brand positioning and exclusivity tactics in the luxury market.
  • Hands-on learning with CRM tools, digital marketing campaigns, and lead generation.
  • Mentorship in consultative selling and luxury product storytelling.


Key Learning Areas & Responsibilities

As an intern, you will:

  1. Client Engagement Support
  • Assist in managing client databases and CRM entries.
  • Help prepare presentations, proposals, and follow-up communication with potential clients.
  • Shadow senior executives during client meetings, product demos, and test drives.
  1. Sales & Market Research
  • Support the sales team in gathering market intelligence on luxury vehicles and adventure products.
  • Analyze competitor offerings and create comparison reports.
  • Assist in preparing sales performance reports and forecasting documents.
  1. Event Coordination & Experience Marketing
  • Support planning and execution of exclusive events such as private test drives, reveals, and luxury showcases.
  • Coordinate logistics, vendor management, and client invitations.
  • Capture client feedback and event performance metrics.
  1. Digital Marketing & Branding
  • Work with the marketing team to create social media content tailored for HNI/UHNI audiences.
  • Track engagement metrics and support in running targeted campaigns.
  • Assist in curating premium brand experiences online and offline.
  1. Partnership & Networking Support
  • Research potential collaborations with luxury brands, premium venues, and lifestyle companies.
  • Help prepare partnership proposals and pitch decks.
  • Support networking activities during high-profile industry events.


Desired Skills & Attributes

  • Strong interest in luxury automobiles, adventure sports, or premium lifestyle brands.
  • Excellent communication skills (written & verbal).
  • Professional demeanor with confidence and discretion in client interactions.
  • Good organizational and multitasking abilities.
  • Social media savvy, with a knack for creating engaging content.
  • Adaptability, eagerness to learn, and a proactive, entrepreneurial mindset.


Performance Indicators for Interns

  • Quality and timeliness of research & reporting.
  • Contribution to successful event execution.
  • Support in generating leads and maintaining client engagement.
  • Creativity in digital content and marketing support.
  • Overall professionalism and ability to adapt in a luxury/start-up environment.


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