AGM (Associate General Manager)& FMCG Category
3 weeks ago
- Develop and execute category growth strategies in alignment with business objectives.
- Analyze market trends, consumer behaviour, and competitor activities to identify opportunities.
- Define product assortment, pricing, and promotional strategies.
- Optimize product mix and category performance based on data insights.
- Drive revenue and profitability through effective category management.
- Collaborate with sales teams to develop go-to-market strategies.
- Monitor sales performance and take corrective actions when necessary.
- Establish strong relationships with key retail and distribution partners.
- Work with marketing teams to develop and implement category-specific campaigns.
- Oversee ATL & BTL marketing initiatives to enhance brand visibility.
- Ensure strong positioning and differentiation of the product portfolio.
- Manage supplier relationships, negotiations, and contracts for optimal cost efficiency.
- Coordinate with supply chain teams to ensure timely availability of products.
- Optimize inventory levels to balance demand and supply effectively.
- Lead and mentor a team of category managers and executives.
- Collaborate with cross-functional teams, including finance, operations, and R&D.
- Present business performance insights and category plans to senior leadership.
- Bachelor's/Master's degree in Business, Marketing, or a related field.
- 10+ years of experience in FMCG category management, sales, or marketing.
- Strong analytical and strategic thinking abilities.
- Excellent leadership and stakeholder management skills.
- Proficiency in data-driven decision-making and market analysis tools.
- Experience in e-commerce, retail, and modern trade channels is a plus.
- Category revenue growth and profitability.
- Market share improvement.
- New product success rates.
- Supplier performance and cost optimization.
- Effectiveness of marketing and promotional campaigns.
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