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Deputy Category Manager

1 month ago

Gurgaon, Haryana, India V-Guard Full time
What You'll Do:

Strategic Part
Assist the process of new product development from consumer insight to product concept development, driving innovation agenda for the organization while working closely with external and internal teams (R&D, Design & Sales)
Assist the above annual planning process for all channels (General Trade, Modern Trade, E-Commerce, Exports, CSD, etc) to have a comprehensive category map for different product categories
Undertake/Drive market scan to identify new potential categories basis core/adjacency to existing business or basis any opportunity that may come up. Market scan will include preparing business plans, go-to-market plans and launch plans as well
Lead/Assist the commercial refresh process to ensure, channel wise product plan & channel wise profitability plan is designed and delivered, product life cycle management decisions – Refresh/Reposition/Re-price.
Assist in building a 5-yr category and P&L roadmap for designated category.

Operating Part
Review the monthly sales and margin for the designated category.
Pricing management – Setting MOP bands, DP's and scheme analysis
Lead/assist work for effective 360-degree communication to ensure product value proposition reaches target customers
Conduct regular competition benchmarking – product portfolio, pricing, communication across different channels
Assist in designing the core market research brief - projects including U&A, Continuous Brand Track, opportunity analysis, consumer immersion, competitive analysis & social media listening to improve brand equity
Drive planned/adhoc Micro Marketing Plans across planned geographies for the branch/region.

Supporting Responsibilities for Category Manager at V-Guard
Support New Product Development team in the product planning journey from feasibility (technical, commercial, etc.) to product proposal
Support Brand & Communication (B&C) team so to translate the effective communication plan into action across ATL/BTL/Digital
Support/Guide R&D team as they work on the TRM, providing market side inputs.

Who We're Looking For:
2-3 years of work experience working across Category Planning/Business Planning/Product Management
OR
2-3 years of consulting experience in FMCG/FMCD across strategy and implementation
Experience in assisting the product portfolio, utilizing consumer usage, attitudes, needs and wants for product development direction
New product launch know-how (economics, process, program, skills)
P&L Understanding
Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.
Ability to turn online and offline data into meaningful insights and insights that drive action.
Have a sharp analytical skills and strong financial acumen
Leading and thriving in ambiguity & cross group collaboration
Proactive individual that is a self-starter and takes initiative
Strong, concise presentation skills and storytelling
Innovative, team oriented, and have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
Be a relentless driver who is skilled in getting work done thru influence of others - both internally at V-Guard and externally thru partners
MBA from premier business schools preferred
50% travel between Delhi and Kochi

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