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Category Lead

4 weeks ago

Gurgaon, Haryana, India Haleon Full time

Hello Were Haleon A new world-leading consumer health company Shaped by all who join us Together were improving everyday health for billions of people By growing and innovating our global portfolio of category-leading brands - including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum - through a unique combination of deep human understanding and trusted science Whats more were achieving it in a company that were in control of In an environment that were co-creating And a culture thats uniquely ours Care to join us It isnt a question With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business This is an exciting time to join us and help shape the future Its an opportunity to be part of something special JOB PURPOSEJob Category - Marketing Responsible for playing a pivotal role in driving growth and profitability within the assigned product category by developing and executing effective strategies to meet consumer needs and achieve business objectives WHAT s IN IT FOR YOU The incumbent for Category Lead role will be responsible for Strategic Planning P L Management Pricing Strategy Growth Strategy Revenue Strategy Brand profitability Marketing Analysis to increase the growth profitability of the Haleon Brand such as - Crocin Sensodyne Iodex Otrivin and other OTC products KEY RESPONSIBILITIES Developing strategies and plans for the growth and development of the assigned product category This involves analysing market trends consumer behaviour and competitor activities to identify opportunities and threats Drive the financial performance of the assigned product category by overseeing all aspects of Profit and Loss P L management This includes optimizing revenue streams managing costs and maximizing profitability through strategic pricing promotional activities and product assortment decisions Determining the product assortment within the category including which products to introduce discontinue or modify based on market demand and company objectives Working with marketing teams to develop promotional campaigns advertising strategies and marketing initiatives to drive sales and increase brand awareness for the category Collaborating with cross-functional teams such as sales finance and product development to align category strategies with overall company objectives and ensure seamless execution Conducting regular market analysis and research to stay updated on industry trends consumer preferences and competitive landscape within the category Deliver high impact digital with highest digital spends thought leadership within the extensions team on driving high ROI digital programs Combine foresight with commercial planning and action to drive opportunities Drive best practices in analysis action planning and execution to drive high double-digit growth KNOWLEDGE EXPERIENCE REQUIRED Requires deep knowledge and experience of insights brand strategy communication and design Best-in-class knowledge of insights innovation P L management and executional excellence Requires exceptional ability to work within the matrix internally and with agencies to utilize iconic brand assets through inspiring teams best-in-class research and ability to manage alignment and then sell into the business to drive executional rigor Requires in-depth expertise to lead work on the brands Knowledge of the Marketing Process Strategic thinking for alignment with HALEONs longer term objectives Comfort with ambiguity and building capabilities organizations with very little definition PREFERRED QUALIFICATION Tier 1 MBA mandatory FMCG FMCH experience is preferred 15 years of experience in category management or related roles within the FMCG sector with a strong track record of success in driving growth and profitability Proven leadership experience with the ability to lead and inspire cross-functional teams to achieve common goals Strong analytical and strategic thinking skills with the ability to translate data and insights into actionable strategies and tactics Excellent communication negotiation and interpersonal skills with the ability to build strong relationships with internal and external stakeholders Demonstrated ability to thrive in a fast-paced dynamic environment and drive results in a highly competitive market WHY HALEON Our values and expectations are at the heart of everything we do and form an important part of our culture These include Patient focus Transparency Respect Integrity along with Courage Accountability Development and Teamwork As Haleon focuses on our values and expectations and a culture of innovation performance and trust the successful candidate will demonstrate the following capabilities Operating at pace and agile decision-making - using evidence and applying judgement to balance pace rigour and risk Committed to delivering high quality results overcoming challenges focusing on what matters execution Continuously looking for opportunities to learn build skills and share learning Sustaining energy and well-being Building strong relationships and collaboration honest and open conversations Budgeting and cost-consciousness DIVERSITY EQUITY AND INCLUSIONAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives We believe in an agile working culture for all our roles If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are Care to join us Find out what life at Haleon is really like www haleon com careers Care to join us Find out what life at Haleon is really like www haleon com careers At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone We re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives We believe in an agile working culture for all our roles If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are As you apply we will ask you to share some personal information which is entirely voluntary We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions We would really appreciate it if you could take a few moments to complete it Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially Haleon is an Equal Opportunity Employer All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity expression age disability genetic information military service covered protected veteran status or any other federal state or local protected class Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license Haleon may be required to capture and report expenses Haleon incurs on your behalf in the event you are afforded an interview for employment This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements Haleon