Marketing Manager

4 weeks ago

Alappuzha, India City Legal Solicitors Full time

We are a UK-based law firm specialising in corporate immigration and individual immigration services. We serve both business and individual clients globally and are scaling our marketing operations out of India to support our growth.The RoleWe’re seeking a dynamic Marketing Manager who will own both strategy and execution across multi-channels (digital, PPC, email, social, SEO, PR), build and manage partnership/referral networks, and drive measurable lead generation and conversion. This role will work closely with UK senior leadership and will be instrumental in our global growth.Key ResponsibilitiesDevelop and implement the annual marketing strategy aligned with business goals (corporate + individual immigration services)Set, track and report on marketing KPIs: MQLs, SQLs, cost per lead/acquisition, ROAS, etc.Lead all campaign execution:Email marketing & automation (lead nurturing, newsletters, drip campaigns)PPC & Paid Media: Google Ads (Search/Display/Remarketing), Meta (Facebook/Instagram) for B2C, for B2BSEO (on-page, off-page, content strategy, keyword research)Social media – content calendar, organic + paid campaigns (, Facebook, Instagram)PR & brand – media relations, press releases, thought-leadership, online reviewsBuild and manage partnerships/referral networks: overseas agents, HR/consulting firms, accountants, business service providersOptimize website/landing pages for conversion (UX, tracking, A/B testing, lead funnels)Use CRM and marketing automation tools to ensure smooth hand-over from marketing to salesProvide regular analytics & reporting to senior management; use data to optimise and reallocate marketing spendAbout You3 -10 years of marketing experience, must be in the service industry, ideally in professional services / regulated industries (legal, immigration, consultancy, finance)Proven track record in multi-channel marketing (strategy + execution) and lead generationPrior experience in UK or US marketsStrong experience with PPC (Google, Meta, ), SEO tools (Ahrefs / SEMrush), Email automation & CRM (Zoho or similar)Solid content writing and campaign-crafting skills (landing pages, ads, email sequences)Excellent analytical skills: comfortable with metrics, dashboards, cost-per-lead, conversion optimisationExcellent organisational and stakeholder management skills; able to work across time zones and multiple teamsCommercial mindset and understanding of business-to-business and business-to-consumer marketing dynamicsComfortable working remotely/hybrid with overlap in UK time zone; good written & spoken EnglishSalary & BenefitsCompetitive salary in India based on experience and international remitOpportunity to work with a growing UK firm with global clientsTraining and career growth opportunities in an international marketing environmentHow to ApplyPlease submit:Your CVA cover letter detailing your relevant experience (especially in professional services or regulated environment)A short case study or summary of a campaign you led: what you did, metrics achieved, why it was successfulApplications will be reviewed on a rolling basis; shortlisted candidates will be invited to a video interview and practical assignment. The role is remote-based.

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