
Strategic Business Unit Director
7 days ago
This role is open with one of Worko’s partner companies — India’s leading faith-tech platform.
About the Role
We are looking for a visionary and entrepreneurial Director to lead our E-commerce category. As the strategic owner of this vertical, you will build and scale the business like a founder—owning P&L, assortment, app experience, supply chain and operations. You will drive the category’s growth end-to-end, setting strategy, building a high-performance team, and collaborating closely with leadership.
What You’ll Own:
- Strategy & P&L Leadership: Define and execute business strategy;
own revenue, profitability, and long-term category success. - Assortment Strategy: Develop and implement SKU plans that align with brand vision, ensuring a market-leading selection of divine and spiritual products.
- App & Digital Experience: Lead category programming on the app and website to deliver an engaging, seamless user journey.
- Digital Operations: Oversee day-to-day category operations, optimising processes and ensuring on-time, high-quality execution across the board.
- Team Leadership: Build, lead, and mentor a high-performing team across functions;
inspire a culture of ownership and excellence. - Stakeholder Partnership: Serve as a strategic advisor to leadership;
work closely with cross-functional partners, including marketing, product, tech, and operations.
Core Responsibilities:
SKU Lifecycle Ownership
- Lead identification and sourcing of new SKUs aligned with the brand's vision (e.G., divine products, spiritual items).
- Oversee procurement strategies, packaging design direction, and production planning.
- Drive timelines and budget adherence for new product introductions.
- Guide design and vendor teams in finalising SKU aesthetics and quality standards.
- Lead coordination of SKU photoshoots and creation of compelling marketing collateral (videos, testimonials, banners).
Online Store Leadership (Website)
- Direct product listing management, ensuring high accuracy, SEO optimisation, and visual appeal.
- Strategically plan and optimise pre-purchase and post-purchase flows, including order tracking, FAQs, and return policies.
- Collaborate with tech, marketing, and ops leaders to ensure seamless store performance.
- Monitor inventory proactively and align with the supply chain to prevent stockouts.
- Champion merchandising best practices to enhance product discoverability and conversion rates.
Performance Tracking & Optimisation
- Analyse product performance data (views, CTRs, conversions) to develop actionable insights and improvements.
- Lead alignment of product launches with marketing campaigns for maximum impact.
- Drive competitive benchmarking across SKUs, pricing, and merchandising to stay ahead of the market.
What We’re Looking For:
- 9–13 years of experience in e-commerce, retail, or consumer internet businesses, with strong exposure to category management or P&L ownership.
- Proven track record of driving growth and profitability in fast-paced, high-scale environments.
- Experience building and leading large teams.
- Strong analytical skills and data-driven decision-making capability.
- Excellent communication, negotiation, and stakeholder management abilities.
- Entrepreneurial mindset with a bias for action and ownership.
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