Digital Ad Sales

About Rooter

Rooter has emerged as a category-defining platform at the intersection of mobile gaming and creator-led commerce in India. With a compelling dual-platform model—streaming (à la Twitch) and in-game purchase marketplace (à la Steam)—Rooter serves over 14Mn MAUS and boasts 85 Mn+ registered users. It achieved a 7x YoY ARR growth to $24M while slashing its burn rate by 58%, indicating strong operational leverage. Notably, Rooter's monetisation flywheel—wherein 77% of revenue is now user-generated—demonstrates a shift towards scalable, low-CAC income. Its unique monetisation stack (IAPs, gift cards, and brand revenue) positions it as a high-velocity player in India's digital gaming economy.

Rooter's competitive moat lies in its "Watch + Buy + Play" funnel, underpinned by robust user retention (56.4% revenue retention as of Mar'25) and a 19x ROAS. Unlike game publishers or standalone marketplaces, Rooter builds a community-first ecosystem that integrates live-streaming, discovery, and commerce—thereby unlocking high-margin, repeatable transactions. If realised, Rooter's vision to become India's largest game discovery engine with a projected ARR of $504M by FY28 would create an irreplicable digital gaming infrastructure and a monetisation layer akin to the "Steam for Mobile Gaming."

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Job Description

As the Regional Manager West - Digital Ad Sales(Brand/Agency Partnerships) , you will play a critical role in driving revenue growth for Rooter through digital advertising, performance marketing, and content-led brand partnerships. You will focus on acquiring and nurturing agency and brand relationships, primarily across West India , and lead the monetisation of Rooter's ad inventory through a consultative sales approach .

Key Responsibilities:

• Revenue Generation: Drive online media sales and monetization initiatives to generate consistent revenue for the Rooter App
• Advertising Sales: Sell digital ad inventory and improve yield across Rooter's platform by identifying opportunities with brands, agencies, and performance marketing partners
• Content Partnerships: Create strategic content collaborations with gaming and Esports companies, aligning with brand objectives
• Client Engagement: Pitch, close, and manage advertising deals with brand advertisers, media agencies, and performance agencies
• Account Management: Build and manage strong, long-term relationships with key digital clients and agencies to ensure consistent business growth
• Cross-Functional Collaboration: Work closely with internal stakeholders, including Operations, Marketing, and Brand Solutions teams, to ensure smooth delivery and execution of campaigns
• Market Intelligence: Identify new business opportunities through market research, meetings, and industry networking
• Reporting & Insights: Analyse campaign performance and generate reports to guide internal strategy and client communications.

Qualifications

• Bachelor's degree in any field (MBA preferred)
• Minimum 6 years of experience in digital ad sales , preferably with an AdTech firm, publisher, content platform, or digital media company
• Strong relationships with top-tier and mid-tier digital agencies and direct brands , especially in the West India market
• Proven track record in consultative selling , campaign delivery, pricing strategies, and revenue generation
• Deep understanding of content marketing , brand integrations , performance marketing , and media sales metrics
• Excellent communication, negotiation, and relationship-building skills
• Ability to thrive in a fast-paced, target-driven environment with strong analytical and strategic thinking abilities
• Knowledge of online advertising trends, formats, KPIs, and digital campaign execution.

What We Offer:

• A high-impact role at one of India's fastest-growing gaming and Esports startups.
• Opportunity to shape brand partnerships in a rapidly evolving digital ecosystem.
• Collaborative and energetic work culture with industry leaders and creative thinkers.
• Competitive compensation with performance-linked incentives.