Sales Manager – Field Sales
3 weeks ago
Level & Experience: Mid‑senior; ideally 7–10 years of experience in enterprise or B2B software sales, with at least 3–4 years leading a small sales team. The person should have a proven track record of meeting revenue quotas and building client relationships in HR tech, SaaS, or a related Reporting Structure: Reports directly to the Managing Director or CEO. Oversees a small team of sales executives/associates (3–5 people) and coordinates with the Business Development Director on strategic initiatives.Why this role: A Sales Manager is responsible for leading the sales team to achieve revenue goals, creating sales strategies, monitoring performance, managing client relationships, and providing guidance to team members. This is distinct from a sales executive role, which focuses on executing individual dealstaggd.inRole & ResponsibilitiesThe Sales Manager should embody both leadership and hands‑on selling:Set revenue targets and sales plans – Analyse historical performance, market trends and team capacity to set clear, achievable sales goals. Develop quarterly and monthly sales plans and adjust them based on performance metrics and feedback.Lead and mentor the sales team – Train, coach and motivate sales executives. Provide continuous training to close skill gaps and adapt to evolving customer needs.Generate and qualify leads – Work with the BD Director to identify target segments, then use on‑ground methods (cold calling, door‑to‑door visits, networking events) to build a high‑quality pipelinePresent and negotiate – Demonstrate the product’s value by tailoring pitches and demos to the client’s needs.; handle negotiations and close deals to meet or exceed targets.Monitor performance and report – Use CRM tools to track the team’s progress, maintain client records, and submit regular revenue forecasts and reports to leadership.Recruit and scale the team – Participate in hiring additional sales associates and ensure they are onboarded effectivelyCustomer relationship management – Foster strong client relationships, ensuring satisfaction and identifying opportunities for upselling or renewalsCollaborate with BD & Product teams – Provide feedback from clients to guide product development and marketing; align sales execution with broader business development initiatives.Supporting Roles: Sales Executives / Field Sales AssociatesLevel: 3–5 years of B2B sales experience, with strong communication and relationship‑building skills.Responsibilities: Execute direct sales activities: generate leads through cold calls and networking; present products and demos; collect customer data; follow up with leads; negotiate and close deals; maintain CRM entries; provide after‑sales supportGoals: Achieve individual monthly revenue quotas, maintain a healthy pipeline, and ensure high customer satisfaction.Goals and KPIsTo align with the company’s target of ₹36 Cr in 9 months, the Sales Manager’s goals should include:Revenue Achievement: Deliver monthly revenue targets that cumulatively reach ₹36 Cr by the end of the 9‑month period.New Customer Acquisition: Secure X new enterprise clients per month (set a specific number based on conversion rates and market size) and ensure customer onboarding satisfaction.Team Performance: Ensure every sales associate meets at least 90 % of their monthly quota; maintain high morale and reduce turnover.Pipeline Health: Maintain a qualified pipeline that is at least 3× the monthly revenue target.Customer Retention & CSAT: Achieve customer satisfaction (CSAT) scores above 90 % and low churn through diligent account management and support.Reporting & Forecast Accuracy: Provide accurate weekly and monthly forecasts, with variance less than 5 % between forecasted and actual revenue.
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