CRM and Analytics Lead

4 weeks ago

Kolkata, West Bengal, India Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics Lead

This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement:

Key Responsibilities

Consumer & Behavioral Analytics

  • Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers.
  • Develop segmentation strategies and marketing interventions based on behavioral triggers.
  • Build and test predictive models (churn, LTV, next-best action) across campaigns.

CRM Leadership

  • Own end-to-end CRM strategy—from platform management to campaign execution.
  • Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp).
  • Collaborate with tech and Martech teams to scale automation and personalization.

Marketing & Campaign Analytics

  • Design models to measure campaign impact (pre-post, control-test, incremental sales).
  • Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness.
  • Translate insights into actionable strategies with business and category teams.

Loyalty Program Analytics (My Spencer's Reward)

  • Analyze program performance, lifecycle trends, and redemption behavior.
  • Track metrics like activation rate, incremental sales, and frequency lift.
  • Recommend data-driven interventions to boost loyalty revenue.

Strategic Business Insights

  • Deliver dashboards and insights that influence leadership decisions.
  • Convert analytics into commercial levers—pricing, assortment, targeting, retention.

Qualifications & Experience

  • experience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR).
  • Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio).
  • Hands-on experience with CRM platforms.
  • Strong foundation in consumer psychology, segmentation, and lifecycle management.
  • MBA in Marketing/Analytics or related field preferred.

What We're Looking For

  • Consumer-first mindset with a knack for behavioral insights.
  • Logical thinker who connects data to business outcomes.
  • Strong ownership and ability to lead CRM independently.
  • Excellent communicator and stakeholder influencer.
  • Curious, agile, and thrives in a fast-paced, data-rich environment.

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