InsuranceDekho - Senior Manager - Content Management

1 week ago

Gurgaon, Haryana, India Insurance Dekho Full time

Key Responsibilities:

1. Content Strategy & Execution:

- Develop and implement a comprehensive content strategy aligned with business and marketing goals.

- Oversee the creation of SEO-driven website content, blogs, articles, social media posts, email campaigns, scripts, and marketing collaterals.

- Ensure consistency in brand voice, tone, and messaging across all content formats.

2. Team Leadership & Management:

- Lead and mentor a team of content writers, editors, and strategists to deliver high-quality content.

- Provide editorial guidance, feedback, and training to enhance team performance.

- Manage content calendars, deadlines, and deliverables efficiently.

3. SEO & Organic Growth:

- Collaborate with SEO and digital marketing teams to develop content that enhances organic traffic and rankings.

- Optimize website content for search engines and user engagement.

- Conduct keyword research, competitor analysis, and performance tracking to refine content strategies.

4. Thought Leadership & Brand Positioning:

- Create compelling content to position InsuranceDekho as a trusted leader in the insurance and insurtech space.

- Develop whitepapers, case studies, reports, and industry insights to establish authority.

- Work closely with PR and branding teams to craft impactful messaging.

5. Performance Analysis & Optimization:

- Track content performance metrics, engagement rates, and conversion data to measure success.

- Leverage analytics tools to gain insights and continuously refine content strategies.

- Conduct A/B testing and audience research to improve content effectiveness.

6. Cross-functional Collaboration:

- Work closely with design, product, sales, and customer experience teams to create user centric content.

- Partner with influencers, industry experts, and third-party content platforms for content amplification.

(ref:iimjobs.com)

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